Netcentives Inc. 475 Brannan St. San Francisco, CA NASDAQ: NCNT Netcentives Inc. 475 Brannan St. San Francisco, CA NASDAQ: NCNT Loyalty Marketing Development

Charter To design, develop and deliver the core software components underlying Loyalty Networks and Reward Systems offered by Netcentives. Mission To create a componentized and productized technical solution for on-line and off-line Loyalty and Reward programs that will enable easy deployments and configurations that leverage advances in the products developed by the other Netcentives Development groups.

Our Goal To Create a complete Loyalty & Reward System Framework that is »Secure in Access, Transmission and Storage of data »Based on Modular Components »Built with N-tier Distributed Architecture »Customizable by the user with predefined Configurations and Extensible Interfaces »Robust, Reliable, Automated and ensures data Integrity »Scalable in performance »Supportable –Day to day – SNMP – Monitoring –Periodic Upgrades »Flexible to accommodate the differing Customer Environments of Operating Systems and DBMS So that Netcentives can be successful in being the leading provider of infrastructure for Loyalty & Reward solutions

Loyalty Marketing System

Who We Are

The Backend Tier The Transactional Database Must Be Secure Reliable Scalable Flexible We did this by: »Logical Access Layer »Transaction Based Processing »Analytical Indexing / Extendable Business Logic »Feature Driven »Designed by Business Process

Designed Around the Member Who is the Member? »Identity –Name –Address – Address »Profile –Gender –Age –Education –Income –Family

What does the Member Want? »Interests –Shopping –Awards –Special Offers »Contact preferences –Newsletters –Earning Receipts –Statements –Text/HTML

When the Member Transacts When the Member earns »Transactions and Balances »Periodic Statements »Transaction Receipts When the Member redeems »Comprehensive catalog options »Fulfillment tracking and notification »Quality Customer Service

Business Processes Business Promotion Management »Promotion Integrity –Begin and End Dates –Dynamic Funding of Balances –Per Transaction Limits –Account Management Notifications »Business Support –Standard Reports –Data Transfer to Data Warehouse

Business Processes Redemption and Supplier Management »Transactions –Shipping Information –Order Status –File Layouts –Delivery / Confirmation »Catalogs –Segmentation –Brands / Categories –Costs –Product Information

Flow of Information

The Transaction Tier RewardBroker Key Server Netcentives Payment System Key request via SSL RewardBroker Ping via UDP or HTTP

Reward Broker Secure transaction submission A Web-based Java tool that provides loyalty market services to businesses. Functionality includes: Promotion management Transaction integrity should network connectivity be interrupted

Payment System The middleware that receives incoming RewardBroker transactions Key Server Provides the symmetric keys at the request of a RewardBroker

Promotion Manager Allows promotions to be created and administered through a Web browser interface The following types of promotions can be configured through the Promotion Manager: --SKU --Loyalty promotion --Earn x points per $ spent --First time purchase award --Tiered promotion

Promotion Manager (cont.) The Promotion Manager has a modeling feature which allows a user to predict the cost of a particular promotion You can run multiple promotions at the same time using the Promotion Manager

Reward Deposit Allows records to be entered directly to the CURRENCY_TRANSFER table via a Web browser interface Up to 300 records at a time can be entered via RewardDeposit

Database flow CURRENCY_TRANSFER NETC_Transactions, NETC_TransItems RewardBroker Promotion Manager Tables Internet Find active promotions Query to find who should receive awards Insert awards and then query to find new awards

The Client Tier Accessing information that resides on a secure network

Types Information Member Identity & Profiles »Identity »Profile »Preferences Business Promotion Settings »Promotion dates »Limits »Balances »Settings Transactional Records »Earnings »Redemptions »Transfers

Who needs this Information Employees »Customer Service »Account Managers »Accounting Business Partners »Loyalty Network Provider »Enterprise Organization Third Party Suppliers »Product Suppliers »Mileage Programs

How to get to this information? Direct Access to the Secure Network »Client Server / Applet Applications –The Reserve 1.x for Member Maintenance –Account Maintenance 1.x –Dragon for Customer Contact »Complex Security Required –Assigned passwords –Separate password for each access –Separate and duplicate equipment »Limited to local employees ONLY

Our Solution Universal Authentication An infrastructure for Internal and External users that opens the door to the secure network and enhances security

UA Features A single entry point that provides a streamlined access to applications One logon to access all supported applications Personal Access Portal Enhanced system security Application and data access based on clearly defined roles Same access method for Internal And External user

UA Architecture Provides a secure infrastructure that will support individual external users Allows for timely implementation of anticipated future business requirements

The Personal Portal

UA Administration Administration is provided by a central on-line tool for the maintenance of Universal User records and their related information »Add Universal User »Assign User to Network »Assign User Roles »Set Authorization Limits »Set Data connectivity »Set Roles to Applications

Membership Maintenance Extranet Access Secure with SSL Technology »Customer Service Center »Netcentives and Partnered Maintaining Member's Information »Viewing and updating profile »Viewing and updating preferences »Viewing earning transactions »Viewing redemption transactions »Changing addresses »Changing passwords »Combining accounts »Manual awarding of points

Merchant Account Maintenance Extranet Access Secure with SSL Technology »Account Managers »Merchant Business Partners Maintaining Merchant Information »Setting up merchant accounts »Funding of merchant accounts »Establishing merchant promotions »Automatic fund transfer » notification of predefined actions »Merchant account reports »Feature based self configuration

Redemption Services Administration Extranet Access Secure with SSL Technology »Redemption Administrators »Redemption Supplier Partners Manages the Redemption Fulfillment Process »Establish Suppliers »Define file layouts »Validation of Redemption Transactions »Supplier Fulfillment File Generation »Supplier Response File Processing »Search/List Supplier Files »Locate Redemption Transactions »Modify Redemption Transactions »Manual Redemption Transactions

Netcentives Secure Rewards Architecture Commerce Applications Commerce Applications Netcentives Central Reward Transfer Fraud Control ( Authentication ) Secure LAN Communications ( Encryption) Consumer API Account Database Member & Merchant Accounts Netcentives Central Reward Transfer Fraud Control ( Authentication ) Secure LAN Communications ( Encryption) Consumer API Account Database Member & Merchant Accounts Suppliers Web Server SVTP Members SVTP Web Server Payment Server Payment Server Internet Air Travel Auto Rentals Electronics Flowers Jewelry Sporting Goods Vacation Packages and more... Air Travel Auto Rentals Electronics Flowers Jewelry Sporting Goods Vacation Packages and more... Merchant Centralized Credit Card Operation Merchant Centralized Credit Card Operation Reward Broker Reward Broker SVTP Reward Broker Reward Broker