Digital Out-of-Home

Digital signage - Market and applications 1 While the term "digital sign" has taken hold throughout most of the world, some companies and organizations prefer to use the terms "narrowcasting", "screen media", "place-based media", "digital merchandising", "digital media networks", "digital out-of-home" or "captive audience networks".

Out-of-home advertising - Digital out of home 1 Digital out-of-home (DOOH) refers to dynamic media distributed across placed- based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, and public spaces

Out-of-home advertising - Digital out of home 1 As a result, traditional TV advertisers are hungry for an effective substitute, and digital out-of-home ads appear to be one of the solutions.

Out-of-home advertising - Non-digital out-of-home 1 Non-digital out-of-home refers to other types of media distributed across physical spaces. These are:

Out-of-home advertising - Non-digital out-of-home 1 Other types of non-digital out-of-home advertising include airport displays; transit and bus-shelter displays; headrest displays; double-sided panels; junior posters; and mall displays.

Outdoor advertising - Non-digital out-of-home 1 Non-digital out-of-home refers to other types of media distributed across physical spaces.Hans-Jürgen Tast: Immer mit einem Lächeln auf den Lippen! Die bunte Fotoflut im Straßenbild., Kulleraugen Vis.Komm. Nr. 43, Schellerten 2013, ISBN These are:

Captivate Network - Market 1 According to the Digital Out-of-Home Media Forecast from PQ Media, the U.S

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