What we will try to do today: Vision – Who could we be in the future? Mission – What is our central purpose? Value – What standards will guide our operation? And Probably: KSF’s – What are our key success factors? Priorities – What is our main job that we must do?

When visions are clear... Job satisfaction is higher Greater commitment & loyalty Esprit de Corps Higher clarity about organizational values Increased pride in the organization From The Leadership Challenge by Kouzes & Posner

VMV Key Questions:  Who are our primary stakeholders?  What are their needs?  What do our customers want?  What principles or values will we be guided by?  How will we measure our success?  What will we look like in ten years if successful?

VISION Peter Block, The Empowered Manager Forget about being number 1. Don’t be practical. Start with your customers. How will we treat each other? Make it radical and compelling. “If your vision is something you would be embarrassed to tell your mother about, then you’re on the right track.”

VISION Become number one or number two in every market we serve and revolutionize this company to have the strength of a big company and the agility of a small company - General Electric 1980s

VISION Knock off RJR as the number one tobacco company in the world -Philip Morris, 1950s

VISION Become a $125 billion company by year Wal-Mart, 1990s

West Point “To provide the nation with leaders of character who provide the nation’s defense.”

Microsoft: “Our vision is very simple: It is a computer on every desk and in every home, running Microsoft software.”

MISSION A company's mission is a statement of its purpose or reason for being. Mission statements provide focus, inspiration and criteria to evaluate strategic choices.

MISSION To solve unsolved problems innovatively -3M

MISSION To help leading corporations and governments be more successful -Mckinsey &co

Disney: “We create happiness by providing the finest in entertainment to people of all ages everywhere.”

MISSION "With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use". -Dell Computers

MISSION "We dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products". - Pfizer Pharmaceutical

“The Ritz Carlton experience enlivens the senses, instills well being, and fulfills even the unexpressed wishes and needs of our customers.” Ritz Carlton:

Anita Roddick & The Body Shop  Saving The Rain Forest  Harvesting Brazil Nuts  Paper From Nepal  Stop Animal Testing  Amnesty International  Trade Not Aid  Saving The Whales  Planting trees  Saving The Hutu  Orphanages In Romania “It’s impossible to be inspired by a moisture cream.” “If you have an itsy bitsy vision, you have an itsy bitsy company.”

Marriott School: “Our mission is to attract and develop men and women of faith, character, and professional ability who will become outstanding managers and leaders throughout the world.”

VALUE Values are guiding principles that indicate what behaviors are needed for success and what behaviors are unacceptable.

Philip Morris:  The right of freedom of choice  Winning-beating others in a good fight  Encouraging individual initiative  Opportunity based on merit; no one is entitled to anything  Hardwork and continuous self-improvement

Marriott School:  Principles of the restored Gospel including faith in the Lord Jesus Christ, love of God and family, obedience to the commandments and compassionate service.  Pioneering and entrepreneurial spirit, encompassing vision, innovation, determination and hard work.  Appreciation for diversity in thought, ethnic and cultural backgrounds, experiences, and individual talents.  Passion for excellence  Commitment to lifelong learning and continuous improvement

McDonalds: QSC&V:  Quality  Service  Cleanliness  Value

Walt Disney:  No cynicism  Nurturing and promulgation of “wholesome American value”  Creativity, dreams, and imaginations  Fanatical attention to consistency and detail  Preservation and control of the Disney Magic