1. Building Competitive Advantage

2. Competitive Advantage Create a vision Mission Statement State the value proposition Create the business model Describe the core competencies & competitive advantage Act

3. Vision Clarity Consistency Uniqueness Purposeful We strive to preserve and improve life through the innovation of biomedical devices while supporting, training, and inspiring our employees so that individual ability and creativity is leased and rewarded. Our goal is to be the leader in our industry by 2006 and be widely known throughout the world.

4. Mission Statement Core values Customers / stakeholders Products Competitive Advantage Values provided to customer Markets Our mission is to design and manufacture electronic devices that serve the needs of the aerospace industry on a timely basis and at reasonable prices.

5. Value Proposition Product Price Access Service Experience

6. Value Proposition

7. Business Model Customer selection Value proposition Differentiation Scope of product/activities Organizational design Value capture for profit Value for talent

8. Business Model (Dell) Customer Corp, Govt, Ed, Indiv Valuecustomized computer Differentiation direct sales, service Scopedesktops, laptops, servers Organizationdivisional by customer seg Value capturefocus on service, access Value for talentcareer opportunities

9. Business Model

10. Core Competencies Core competency of Google is the design and operation of a software search engine. It is the dominant online search engine. While starting as a search tool for finding information on diverse subjects, it has also become a tool for people searching for an online site selling a product of interest.

11. Sustainable Competitive Adv. High qualityToyota ServiceStarbucks PriceWal-Mart Mrkt SegmentDell Product BreadthAmazon InnovationMedtronic Intellectual Prop. MicroSoft