Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 Solutions Overview Hyper-Distribution Solutions Contact :  : +33 (0)  :

Djingle TVoD 2.0 Solutions Overview – version 3.2 Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006) Djingle is a software company expert in intelligent content delivery technology and cost- killing solutions since 2002, awarded by 2 leading RnD public agencies: Main product: Push2Peers, the Djingle Hyper-Distribution Platform Software suite allowing to improve content delivery over IP: Smart and optimized delivery (speed-up, distribution costs killing, scalability improving, predictive delivery) Video Quality improvement, Security eCRM enhanced capacities Our mission: Helping media to face TVoD market boom and making video business models profitable Driving 2.0 revolution in the media world Company profile Awarded by OSEO and French Ministry of Research

Djingle TVoD 2.0 Solutions Overview – version 3.2 Main clientsPartners Etc. Main references Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.

Djingle TVoD 2.0 Solutions Overview – version 3.2 Consumer Internet Traffic Growth: Video consumption drives Internet traffic explosion: Video on Demand, Personal TV, P2P, UGC, sharing sites, etc.  40 Exabytes/month (7 in 2007)  Video will drive 90% of the global Internet traffic in 2012 A mass media which is also a 1-to-1, interactive and participative communication channel New usages & behaviors: Video on-Demand, Television on-Demand Social Networking, User Generated Content Sharing, Peer to Peer Americans and west European now spend more time on Internet than in front of a TV screen. Video over Internet: A new world of opportunities & successes

Djingle TVoD 2.0 Solutions Overview – version 3.2 BUT Personal TV = unicast  Huge distribution costs B andwidth costs + server loads: when users nb + Limited infrastructures  No scalability  Video availability not guaranteed Success penalty = Vincent Dureau, Head of TV Google, Feb « No web infrastructure, even not Google's one, could face video revolution » « Nobody will be able to provide the quality of service people will expect » Julien Coulon, Senior Akamaï, Nov « The Internet won’t scale for video over IP » Limits: Success penalty and need for monetizing

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 solutions Full-featured Content Delivery Platform + video widgets / players Helping Media to face TV 2.0 and convergence challenges: Djingle TVoD 2.0 solutions: value propositions Hyper-Distribution Reversing the success penalty… Killing distribution costs (bandwidth & server loads)  up to 90% savings Insuring unlimited scalability Guaranteeing video quality and availability (HD-enabled, regardless to peaks) Speeding-up downloads Even for syndicated content Value proposition #1 Predictive delivery The right content to the right user… Dynamic Behavior-based 1-to-1 targeting Boosting audience without any additional cost Monetizing with new generation 1-to-1 Advertising Enhancing user experience and loyalty Adding new services (podcasting, alerting, offline playback, dynamic EPG, recommendation engine…) Improving users Database knowledge Allowing direct C-to-C distribution to enter the 2.0 world Value proposition #2

Djingle TVoD 2.0 Solutions Overview – version 3.2 WITH Djingle The Hyper-Distribution platform  Push2Peers

Djingle TVoD 2.0 Solutions Overview – version 3.2 Killing bandwidth costs: Y ou only pay the bandwidth consumed from your server or CDN.  Each Peer providing its own resources does not cost a cent!  From 50 to more than 90% of bandwidth costs saved Reducing server loads:  Your server or CDN streams less content than before Improving scalability:  The more users you have, the more seeds are available to serve the content. The scalability is theoretically unlimited Distribution under central control: Delivery parameters monitored in real-time in order to improve distribution efficiency and insure availability  Peaks smoothing  Zapping time improved (canceled), No (re)buffering Security (Double DRM approach) Push2Peers: How Djingle inverts the success penalty and monitores delivery

Djingle TVoD 2.0 Solutions Overview – version 3.2 Djingle implements Push2Peers within your own client application (website, Flash application or any other kind of client application) BUSINESS CASE: Djingle provides Canal Plus with Push2Peers SDK allowing them to fully integrate Hyper- Distribution features within their own existing widget. OR Djingle provides you with Push2Desk, its powerful desktop widget technology. Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development. Enhanced user interfaces  Push2Desk

Djingle TVoD 2.0 Solutions Overview – version 3.2  Push of relevant contents (behavior-based targeting)  Video alerts, widget  Behavior tracking, analysis and user's profile auto-update  Push of more and more relevant contents + Smart spreading management regarding content’s instant popularity  Push of targeted video ads  Push of relevant contents (behavior-based targeting)  Video alerts, widget  Behavior tracking, analysis and user's profile auto-update  Push of more and more relevant contents + Smart spreading management regarding content’s instant popularity  Push of targeted video ads The right content to the right user at the right time… Targeted push and predictive delivery  Push2One BUSINESS CASE: Tiscali Player Views x14 in only 3 months Videos penetration: 73%

Djingle TVoD 2.0 Solutions Overview – version 3.2 Formats : Today: pre-roll / post-roll Time has come for: Interactive Overlay Vidéo TV-like advertising Cross-selling & Product placement Gadgets... Push2One allows a Dynamic Behavior-based Targeting: Push2One: New advertising usages... toward a TV CPM Advertising 2.0 : Choose et rate the ad Emergence of contextual interactive advertising / users manipulate ads they are watching See more advertising features in appendix  Hulu.com CPM reaches TV advertising rates: $250 and even $400 The most relevant ad (related to end-user’s dynamic profile) is automatically inserted in the content watched by the end-user Offline advertising is handled Of course, capping applies  Advertising becomes One-to-One

Djingle TVoD 2.0 Solutions Overview – version 3.2 Efficient metrics and ROI reporting ROI measure and control

Djingle TVoD 2.0 Solutions Overview – version 3.2 Djingle TVoD 2.0 solution dramatically increases ROI by: 1.Optimizing distribution and freeing your infrastructure Terrific cost-killing (up to 90 % savings on bandwidth costs and server load) Enabling "streaming-like" progressive P2P Improving scalability  Making Internet the best infrastructure for tomorrow's TV 2.Improving and guaranteeing video quality (DVD, HD) as well as availability regardless to peaks or network failures 3.Insuring content safety (multiple DRM protection) 4.Adding e-marketing power: 1.Predictive delivery: 1-to-1 targeted delivery, behavior real-time tracking, users profile dynamic update 2.Enhanced user experience and brand universe: branded environment, desktop widgets and alerts, cross- and up-selling agent, etc.) 3.Content monetizing (cutting-edge solutions for digital advertising)  The only platform on the market to combine Hyper-Distribution and marketing power. Comprehensive, interoperable and evolutive platform + Easy to integrate on any CMS / CRM system Djingle Key benefits

Djingle TVoD 2.0 Solutions Overview – version 3.2 Régis Cazanave  : +33 (0)  : /tvod Contact

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 sample screenshots

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 sample: InVideo messaging in embedded video player InVideo messaging in this fullscreen embedded video player

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 sample: The player pops up into a full-featured desktop widget

Djingle TVoD 2.0 Solutions Overview – version 3.2 Semi-transparent permanent mode and mini video player for alerting purpose TVoD 2.0 sample: Permanent mode and video alerts

Djingle TVoD 2.0 Solutions Overview – version 3.2 The Djingle platform handles direct-live diffusion. Live management in a permanent desktop widget TVoD 2.0 sample: Permanent live player

Djingle TVoD 2.0 Solutions Overview – version 3.2 Multimedia Player incl. overlay gadgets and advertising TVoD 2.0 sample: Full-featured desktop media player

Djingle TVoD 2.0 Solutions Overview – version 3.2 High video quality allows to enter the fullscreen & overlays world! High definition Video / Fullscreen Viral marketing Direct connection with other users Social Networking, C-to-C Premium content Social Shopping Hypervideo Ads Monetizing content TVoD 2.0 sample: Fullscreen video & overlay

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 sample: Syndicate content while preserving Djingle benefits Embedded contents benefit from same Djingle optimizations.

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 sample: Any kind of content Djingle optimizes distribution for all kind of digital assets: video, Flash, PDF, software, games, etc.

Djingle TVoD 2.0 Solutions Overview – version 3.2 Fullscreen screen-saver displaying a playlist, for instance TVoD 2.0 sample: Screen-saver mode

Djingle TVoD 2.0 Solutions Overview – version 3.2 ? Sponsorship Hypervideo Brand placement Interactive minisites push TVoD 2.0 sample: Digital advertising 1/2

Djingle TVoD 2.0 Solutions Overview – version 3.2 Billboard Skin design Alerting Interactive Ad TVoD 2.0 sample: Digital advertising 2/2

Djingle TVoD 2.0 Solutions Overview – version 3.2 Other appendices

Djingle TVoD 2.0 Solutions Overview – version 3.2 Push2Peers = Hyper-Distribution platform / reverses the success penalty Push2Desk =Multimedia Desktop Widget technology Push2One = Smart CRM engine (behavior tracking and analysis, allows Predictive Delivery) Push2Friends=Direct Consumer-to-Consumer delivery tool + business-related modules:  For Media: Smart video AdServer Dynamic EPG  For VoD players: ClearingHouse: Tool providing instant royalty fees to rights-owners Automated Encoding & Publishing Chain Online Catalog & payment functionalities  For UGC websites: Up2Push: Optimized uploader Etc. TVoD 2.0 solution features

Djingle TVoD 2.0 Solutions Overview – version 3.2 GOAL: YOUR TVoD 2.0 PLATFORM Our expertise for your TVoD project > Which strategic choices shall I take to propose a profitable and user-friendy (T)VoD offer?  Support on the implementation of strategy and functional needs Commercial offer, SWOT, consulting on customer packaging, graphic identity, ergonomics  Audit / architecture diagnostic  Project management (functional specifications,...) Our knowledge at the service of your TVoD platform > Which technological solution shall I implement to answer my strategy?  Working control procedure (Technical specifications, implementation)  Pilote / Bêta test phasis if need be  Tests plan and control indicators  Driving of Marketing and Technical teams, change management Our expertise to drive your performance > Which lesson can I take from my experience in order to optimize my (T)VoD offer?  Project management  Driving of improvement framework Djingle: Technical consulting and engineering

Djingle TVoD 2.0 Solutions Overview – version 3.2 Web, , File transfer 0 2,000,000 4,000,000 6,000,000 8,000, TB/month Internet Video to TV Internet Video to PC VoIP Video Communications Internet Gaming P2P The success penalty: An inconvenient truth Vincent Dureau, Head of TV Google, Feb « No web infrastructure, even not Google's one, could face video revolution » « Nobody will be able to provide the quality of service people will expect » Julien Coulon, Senior Akamaï, Nov « The Internet won’t scale for video over IP »

Djingle TVoD 2.0 Solutions Overview – version 3.2 Stakes and issues: the Success Penalty Costs Audience Availability Server Loads OK KO Success penalty =  Video to millions:  Impossible

Djingle TVoD 2.0 Solutions Overview – version 3.2 Djingle’s Hyper-Distribution solution kills distribution costs Cost killing: up to 90 % savings on bandwidth costs and server load Speeding up transferts Improving and guaranteeing video quality (DVD, HD) and availability (even in case of peaks) Insuring unlimited scalability Enabling "streaming-like" progressive P2P  Djingle kills distribution costs and guarantees the QoS  Djingle reverses the Success Penalty Costs Audience Availability Server Loads OK  HD to millions: Enabled and guaranteed HOW DOES IT WORK

Djingle TVoD 2.0 Solutions Overview – version 3.2 Djingle’s Predictive Delivery develops audiences and revenues  The right content to the right user: Behavior-based tracking and analysis Predictive delivery: pre-delivering relevant content to dynamically qualified users  Dynamic recommendation  Up-trafficking, increasing video consumption +One-to-One Advertising Views / user  Djingle increases nb of views  Revenues growth  Djingle enables One-to-One Advertising  Revenues growth  Djingle improves user experience  Loyalty  Revenues growth Revenues (ARPU) Total Ads Premium content HOW DOES IT WORK

Djingle TVoD 2.0 Solutions Overview – version 3.2 IPTV: huge opportunities for embedded Djingle Since early 2009, Djingle works to provide its platform on a range of devices, coming from mobile phones to Set-Top Boxes. First achievements 1st customer: MyVBox (VoD on TV offer) Key partnerships: “Despite the growing popularity of viewing TV content online, 94% of adults prefer to watch on traditional TVs.“ (Source: Nielsen, 2009)

Djingle TVoD 2.0 Solutions Overview – version 3.2 Widget: word invented in 1920, and then popularised by IBM in the 70's. Means "user-interface component". 55% of US e-merchants want to create their widgets. Src: Shop.org - “State of Retailing Online”, 2008 Widgets used by 177M people every month (21% of global Internet audience). Src: comScore, avril 2007 Because they use targeted 1-to-1 push Because they allow you to be present on your consumer’s desktop, Because they are usefull for end-users,  Widgets are the best way to improve users’ loyalty within your brand universe. Churn rate: 1.9% / Active users: 84% ROI: within 2 months Src: Djingle Widgets: An identifying communication channel

Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0: Focus on Community features

Djingle TVoD 2.0 Solutions Overview – version 3.2 Secured Back-Office tool, with different access levels Simple publishing process through the Back- Office interface or directly from your existing CMS through standard APIs A very easy-to-use and efficient tool Back-Office tool screenshots