MARKETING YOUR CHAPTER INTER-CHAPTER LUNCHEON AND FORUM FALL 2004 NATIONAL ICRI CONFERENCE SAN FRANCISCO, CALIFORNIA INTER-CHAPTER LUNCHEON AND FORUM FALL 2004 NATIONAL ICRI CONFERENCE SAN FRANCISCO, CALIFORNIA

Identify Your Audience u Engineers  Structural / Civil u Architects u Material suppliers and vendors u General contractors u Construction management firms u Property managers and owners u Engineers  Structural / Civil u Architects u Material suppliers and vendors u General contractors u Construction management firms u Property managers and owners

Identify Your Audience u Students u Academic faculty u Collaborator Organizations  ACI, ASCE, SWRI, PTI, AIA, DBIA, ACEC, ACEC and others. u Students u Academic faculty u Collaborator Organizations  ACI, ASCE, SWRI, PTI, AIA, DBIA, ACEC, ACEC and others.

Quantify Your Audience u Who are the major rehabilitation A & E firms? u Which industry associations would they likely be involved with? u Who are the major rehabilitation A & E firms? u Which industry associations would they likely be involved with?

Quantify Your Audience u Who are the major property management firms? u Which firms regularly perform structural repairs? u Who are the major property management firms? u Which firms regularly perform structural repairs?

Define Message To Audience u Communicate ICRI Mission Statement  The mission of the International Concrete Repair Institute is to improve the quality of repair, restoration, and protection of concrete and other structures. u Communicate ICRI Mission Statement  The mission of the International Concrete Repair Institute is to improve the quality of repair, restoration, and protection of concrete and other structures.

Define Message to Audience u Convey the relevancy of ICRI to:  Engineers  Architects  Property Managers  Building Engineers  Material Suppliers  Vendors  Contractors u Convey the relevancy of ICRI to:  Engineers  Architects  Property Managers  Building Engineers  Material Suppliers  Vendors  Contractors

Define Message to Audience u For recent college graduates, it provides:  Visibility within the industry  Networking opportunities  Access for school projects  Access for employment opportunities u For recent college graduates, it provides:  Visibility within the industry  Networking opportunities  Access for school projects  Access for employment opportunities

Promoting Your Chapter u Programming u Technical and educational u Social  Golf outing, holiday party, summer family outing u Vendor presentation u Site visit with box lunches u Programming u Technical and educational u Social  Golf outing, holiday party, summer family outing u Vendor presentation u Site visit with box lunches

Promoting Your Chapter u Venue  AM or PM  Most suitable locations  Easy access  Facility accommodations u Communication  Event promotion u Venue  AM or PM  Most suitable locations  Easy access  Facility accommodations u Communication  Event promotion

Promoting Your Chapter u Local chapter newsletter u Industry trade publications u Supporting industry publications u CATV u Radio u Send notice of events to non-members u Local chapter newsletter u Industry trade publications u Supporting industry publications u CATV u Radio u Send notice of events to non-members

Promoting Your Chapter u Provide news releases about any significant activity or event  ICRI Project Award  Personnel change  Other news u Provide a calendar of events via , website or through publications u Provide news releases about any significant activity or event  ICRI Project Award  Personnel change  Other news u Provide a calendar of events via , website or through publications

Promoting Your Chapter u Plan combined events with collaborator organizations, e.g. ACI, CSI, SWRI, etc. u Publish local ICRI newsletter articles in other organization newsletters and magazines u Plan combined events with collaborator organizations, e.g. ACI, CSI, SWRI, etc. u Publish local ICRI newsletter articles in other organization newsletters and magazines

Promoting Your Chapter u Offer sponsorship and branding opportunities for events  Gain publicity and exposure through ings  Newsletters  Opening statement at the event u Offer table top display opportunities to members u Offer sponsorship and branding opportunities for events  Gain publicity and exposure through ings  Newsletters  Opening statement at the event u Offer table top display opportunities to members

Promoting Your Chapter u Incentives for bringing a new guest  Each One Reach One u Incentives for enrolling a new member(s)  Set goals / prize level incentive structure u Members could sponsor a new member for 1 year (dues / dinner) u Incentives for bringing a new guest  Each One Reach One u Incentives for enrolling a new member(s)  Set goals / prize level incentive structure u Members could sponsor a new member for 1 year (dues / dinner)

Promoting Your Chapter u Have guest new members recognized at their first meeting and mentored for the first couple of chapter functions u Assign a mentor/liaison u Grow guests into new members u Involve in activities/committees u Have guest new members recognized at their first meeting and mentored for the first couple of chapter functions u Assign a mentor/liaison u Grow guests into new members u Involve in activities/committees

Promoting Your Chapter u Success in promoting the chapter requires a strong program planning committee u Success in promoting the chapter requires adherence to a well developed marketing plan u Success in promoting the chapter requires a strong program planning committee u Success in promoting the chapter requires adherence to a well developed marketing plan