LESSON 14

study some advertisements to find out their purpose. see if they are interesting, informative and persuasive.. In this lesson, you will

You will also become aware of advertising in our daily lives. consider its advantages and disadvantages. see changes in the style of advertising over past years.

see what influence advertising has had on art. study and discuss Amal’s advertisement on the Internet. You will also

review how to ask questions. learn vocabulary connected to advertising and business. learn adjectives at a more advanced level. review the comparative form of adjectives. You will

PACORABANNEPACORABANNE

Are all of them interesting? Did all of them catch your attention? Are all of them colorful? What do all three slides have in common?

An advertisement is a way of telling you about a product or service. Its purpose is to persuade you to buy it. The word “advertisement” is often shortened to ad or advert. All three slides are advertisements

is to get people to buy the product or service advertised. To be successful, an advertisement has to be The purpose of an advertisement attractive interesting informative appealing persuasive

What do we know about the product from this ad? Look again at the paco rabanne ad. Look again at the paco rabanne ad.

What is its name? What kind of product is it? Who makes it? Do we know anything else? Ultraviolet Man A cologne for men Paco Rabanne Only that it’s new.

an ad doesn’t have to give a lot of information. But it does have to be persuasive. How does this ad achieve that? Is the Paco Rabanne ad successful? The fact is

on TV on the radio in newspapers and magazine on the Internet Advertisements are everywhere: on buses on packaging in the street

Take a look at a picture of a local shopping street. How many ads can you find? Don’t forget to check the bus stop the shops billboards delivery trucks and vans the back of the bus Where else?

Advertising encourages competition. Competition helps to keep prices down. Cheaper prices mean more sales and a better economy. BARGAIN OFFER 2 for the price of 1 Our prices are lower than anyone else’s ! The Advantages of Advertising

The money TV stations, newspapers and magazines get from advertising helps keep them in business. Every day, travelers on a New York or London subway train read newspapers that are free. Who pays for this? The advertisers

Companies want to sell their products or services. They use advertising as a way of persuading you that they have the best product or service on the market. “Only Bantene hair conditioner provides the vitamins your hair needs.” The Disadvantages of Advertising

When you hear the same thing over and over again, you get to believe it is true. “If you want to be active and strong, take Vitimel every day.” “New improved Whizzo – the wonder washing power that washes even whiter.”

The Disadvantages of Advertising Beautiful people, beautiful clothes, beautiful food, beautiful cars, beautiful places, beautiful animals... The advertiser promises you a beautiful world. “Buy our products and you can be part of that beautiful world.”

Search on the Internet at For ONLY $450, you can buy a cardboard Coca Cola sign. You can start a collection of old signs.

Or for the bargain price of $275, you can buy a Pepsi sign “Drink Pepsi-Cola”

Advertising entered the world of art when Andy Warhol painted a picture of a tin of Campbell’s soup. Warhol’s original picture is worth millions of dollars. Andy Warhol

Is it attractive? Is it appealing? Is it informative? Is it persuasive? What do you think of Amal’s advertisement ?

Who is the ad talking to? Who is it trying to sell to? Pupils? Parents? Teachers? Does the ad appeal to you? The Amal ad gives information about the Amal network of schools.

studied some advertisements to see if they were interesting, informative and persuasive. became aware of advertising in our daily lives. saw changes in the style of advertising over past years. saw how advertising has had an influence on art. studied and discussed Amal’s advertisement on the Internet. In this lesson, you

reviewed how to ask questions. learnt vocabulary connected to advertising and business. learnt adjectives at a more advanced level. reviewed the comparative form of adjectives. You also