Apache OFBiz An eCommerce Solution for mid- to large-sized companies Paul Piper – Ilscipio

Agenda Introduction to OFBiz OFBiz target group Do we market it right? Proposal & Summary

What is OFBiz? A Framework for Business Applications Environment independent Rich on functionalities & Show-cases

Who uses OFBiz? Deutsches Rotes Kreuz Scarpa Frank Walder Action Envolope 1-800-Flowers Steiner Sports Golden Charm Pickup Flowers Borussia Mönchengladbach Logica Heaven & Earth Jewelry Vector Versand Decathlon (french) Telia Sonera Just Jewelry eCLOUDBroker 1&1 Born gifted Mad Jungle Partner Homes GMX I Want One Of Those Peacock Alley Cactus Bike Konica Minolta Hip Flask Sayers London GT Bicycles Mail.com Everest Research Shirtpainter Horse 123 Olympus Listing PR St Christopher Pendants Running Shoes Web.de Barielle The Charm Works Strap-X British Telecom Product Bahn Sites UnionDiamond Geers Hörakustik TUI Ulta Winning Quote Meilenkontor United Airlines Vinci Genius ethical shopper Müpro Anytime Costumes ALX Depot High West Distillery Thaiprint Software Caché Jonard Montexcelencia TWP DG Verlag Neobits Bepeque Yves Rocher Radius DP Purity Products Gifts n ideas IEEE Computer Society Xuandoo Alcazar Furniture Olagos HSV Hamburger Sportverein MAC Mode|Fashion Image in wood Plastic Jungle American Heart Association Arc'teryx Loui Lighting AMI Börsenverein Deutscher Buchhandel Brandsparadise Rugs USA Chains and Necklace West Prime Healthrcare Deutsche Zeitschriftenverlage (Weltbild) Classic Money Clips Old Glory Classic Napkin Rings Vudu

Apache OFBiz Platform Architecture Presentation Layer Service Oriented Architecture Services Language independent Self-Containing Entities Database independent Business Oriented Events Entity-Events Service-Events Delegator-Events Presentation Layer Logical Layer Logic Layer Data Layer Data Layer

How is it of interest for others? eCommerce Procurement Accounting Full-Service Webstore Order- & Return Management Catalogue & Product Data Service & Call-Center Management (CRM) Content Management (CMS) Manufacturing Drop-Shipping Warehousing Facility-Management Logistics Accounts Payable Accounts Receivable Debitor- & Creditor-Management Business Management Marketing … and many more! Human Ressource Project- Management Business Intelligence Customer Lifetime Tracking Sales-Force Automation Marketing Efforts Business Process Integration Multi-Channel-Sales Third Party Checkouts

Yes, but how much can I do with it? eCommerce Catalogue Party-Management Order- & Return Work-Effort AP- / AR Sales-Force Automation Marketing Service & Call Center Human Resources Warehousing Delivery Manufacturing Project Management Business Intelligence Application Layer Asset Main. Catalogue CMS Work Effort Order Accounting Facility Manufacturing Human Res. BI General Framework Service Engine Workflow Engine Events & CronJobs Entity Engine Data Model Business Processes Technologies Java, Groovy, Bsh, Jython Minilang – XML Scripting Freemarker & Widgets Databases Built-in Tomcat Development Tools

Wait! Where is the catch? OFBiz is a Framework with very sophisticated Applications OFBiz is not an out of the box eCommerce Software OFBiz requires you to reduce where appropriate

So who is the target group? Mid- to largesize businesses with a strong development team and independent sales team

How can we meet the target group? Rescope the backoffice for different target groups Redefine the framework structure (OFBiz Extras) Simplify the CMS Show less – make it usable Keep the target group in mind (developers & companies) Keep It Simple, Stupid!