1. A Day In The Life of Extended CRM

2. The Evolution from CRM To Extended CRM
Partner Relationship Management
Asset Management
Extended CRM leverages the flexible xRM Framework which allows organizations to easily configure and extend the capabilities of Microsoft Dynamics CRM.
Property Management
Distributor Relationship Management
Reseller Relationship Management
Fleet Management
Extended CRM is additive to core CRM and allows organizations to track and maximize the value of other relationship and assets and in turn extend the power of CRM.
Employee Relationship Management
Land Management
Contractor Relationship Management
Task Management
Supplier Relationship Management
Event Management

3. Microsoft’s Promise of Extended CRM
Improve solution relevance and business impact
Increase time with customers
Enhance value of
all relationships
Improve
business fit
Contain costs without sacrificing service
Shorten sales cycles
Achieve real-time insight
Drive operational excellence
Increase
business agility

4. Extended CRM Capabilities Today
Differentiators:
Robust workflow engine
Multi-channel communications
Powerful BI capabilities
Point-and-click configuration
Powerful partner solutions
Relationships
Interactions
Enhance
Connect
xRM Framework
Robust Workflow Engine
Insights
Process
Automate

5. Extended CRM Productivity with 2011
Streamlined IT
Role-tailored experiences
Greater industry relevance
Complementary solutions
Developer productivity
Faster time to build and modify solutions
High responsiveness to the business

6. Connection Roles: Influencing the Influencers
Especially useful in sales cycle where there are multiple influencers (lawyers, consultants, tax experts, etc.)
Key enabler of Extended CRM
Each role can have distinct attributes
Can create any kind of role and apply to any entity

7. Social Connector: Bringing in Social Context
Social Connector in Outlook Client seamlessly brings in social data
For example, can instantly see LinkedIn or Facebook profile for given contact
Allows users to gauge online influence of contact

8. Role Tailored Forms: Tailored Fit
True role-based forms ensure data is relevant to each user
Can have multiple forms per entity
Full control over presentation of forms
Drag-and-drop customization

9. Drag and Drop UI: Effortless Configuration
Can configure entity Body, Header or Footer
Useful “Click to Customize” feature
Drag-and-Drop UI
Can use Navigation Editor to customize left-hand navigation

10. Solutions: Centralized Solution Management
Allows you to centrally manage solutions right within Microsoft Dynamics CRM
Multi-app server capability
Managed properties

11. Marketplace: One Stop Shop for Apps.
Central repository of complementary solutions for Microsoft Dynamics CRM
New optimized search logic
Fully integrated to Microsoft Dynamics CRM
User generated ratings and reviews

12. Developer Tools: Extending Out
ODATA support
Web Resources
WCF and .NET 4.0

13. In Summary

14. 2011 = Power of Productivity
Familiar, intelligent and connected experience
Wealth of new features in Microsoft Dynamics CRM 2011
Strong business value for Sales, Customer Care and Extended CRM scenarios
Empower Your People with
Microsoft Dynamics CRM 2011!