What’s a Mashup & Why Would I Want One? April 17, 2007 Darlene Fichter Head, Indigenous Studies Portal University of Saskatchewan Library

Mashups  Definition(s)  Tour  Making a mashup  Technical and social issues

What is it?  A mashup is a web application that uses content from more than one source to create a new service –Content is typically sourced via an API* or a RSS Feed  Term comes from pop music  Cool new breed of application on the web *API - set of routines for accessing an application or service

frappr - people + Google Maps

Strawberry Daiquiris

Stupidest Term Ever! You’re not mashing up or if you are you’ll get lumps. You should be creating flavorful California cuisine. Tom Reamy The science of scrumptious: why do we loathe lumpy food, pick at our plates, and believe that chocolate will cure all ills? They say there's no accounting for taste, but science is giving it a try Psychology TodayPsychology Today, Sept-Oct, 2003 Sept-Oct, 2003

IBM  "The Web 2.0 powered IBM Enterprise Mashup puts more capability into an individuals hands and gives them more freedom to innovate -- and because Web 2.0 technologies are based on open standards, integrating them into an open business model is easy for end users and developers alike," said Smith.

Today’s Playground (cc)

(CC) Photo by Sebastien Prooth

Yahoo Amazon Technorati EVDB Google Maps

Mashup Ecosystem  Open data  Open set of services  Small pieces loosely joined  You

Mashups and Web 2.0 Implications  Fastest growing ecosystems  Don’t have to get anybody’s approval to provide a new API to the Internet operating systems

DIY Programming  5 minute customization of applications –No longer the purvey of the techno elite

Created with

Route Map for Deliveries

Newsmap USACanada

Newsmap  Reveals underlying patterns in news reporting across cultures  Uses Google News

Earthquake

Book Carousel

Frivolous Flickr Fun  Captioner!  Colr Pickr Dozens of Flickr Toys:

Housing Maps

Group Maps for Online Communities

LivePlasma & CNet Articles

McMaster Library – 5,000 aerial photos  Google mashup of aerial photo collection  Replaces print indexes  Browse on 2 dimensions: –Time –Space

Pittsburgh University Library  Yahoo Pipes  Scopus and Web of Sciences –Publications by their faculty –Output one RSS feed

Facts and Figures  1799 mashups (March 4, 2007)  3 new mashups / day Programmable Web – Mashup Dashboard

Types of Mashups

Mashup Matrix

Typology of the Mashup  Presentation  Client-Side Data  Client-Side Software  Server-Side Software  Server-Side Data Dion Hinchcliffe,

Where to Start  Point & click, & publish  “Cloning”  Just program it

Google My Map

APIs/Web Services Step 1 – Get an idea Step 2 – Sign up for a developer token Step 3 – Read the fine print about use

CommunityWalk

People Listening to this Webcast Add yourself to the map

Other Map Builders  maps.google.comaps.google.com   

Learn from Others

Western springs history a joint project of the Thomas Ford Memorial Library and Western Springs Historical Society Local data: APIs: Google Maps

data.xml

Try More Tools

Just Do It  lib-web-cats  Directory by Marshall Breeding

Step 1: Find lat/long for each library

Step 2: Create the map

Go-go Google Gadget! Popular New Books My Check-outs My Holds

And to Add This You Click

Customized Google Page

Technical Issues  In its infancy  Need a better registry for APIs  Scale and dependencies issues  How much to invest?

Social Issues  Intellectual property issues –“right to remix”  Provenance  Origin or source  Authority

Unintended consequences  Client side scripts that modify pages  All instances of Microsoft on any site are rewritten to say “the d*!?! Microsoft”

Find out more  Google Maps Mania  Mashup Dashboard

Thank You  Questions?  me  Comment on my blogmy blog