Children’s Market Overview 2014

 2013-Hungry sales?  2014-Where we are  Picture & Activity Books  Children’s & YA Fiction-An abundance of sales  Children’s Non-fiction-Mining for sales  Back to School-Briefly  World Book Day  Christmas 2014 Contents

2013 Nielsen BookScan TCM £1.4bn -£98m -6.5% Source: Nielsen BookScan Weeks vs

2013 Children’s Printed Book Sales £308m -£11m -3.5% Source: Nielsen BookScan Weeks vs

2013 vs ∗ 2012: £12m & 2.2m books ∗ 2013: £3.3m & 590,000 books

2013 vs ∗ 2012: £12m & 2.2m books ∗ 2013: £3.3m & 590,000 books ∗ £3.8m (2012)

2013 Children’s Printed Book Sales* £305m -£2.5m -0.8% *Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012

 £187.9m spent on Children’s books so far in Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

 £187.9m spent on Children’s books so far in 2014  + £16.5m 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

 £187.9m spent on Children’s books so far in 2014  + £16.5m  +10% in value year on year 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

 £187.9m spent on Children’s books so far in 2014  + £16.5m  +10% in value Year on Year  37m children’s books: over one third of all print book purchases 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

2014-Where We Are +10% = £337m Children’s Books 2014?

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Pre-School & Picture Books ∗ Up 4% to £65m this year (+£2.6m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

Picture books ∗ Up 12% to £31m this year (+£3m) 112,590 78,411 69,740 57,298 53,856 53,685 51,829 51,670 51,485 50,033 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

Julia Donaldson ∗ £8m in 2014 ∗ £89m since records began Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

Julia Donaldson ∗ £8m in 2014 ∗ £89m since records began ∗ The Scarecrow’s Wedding sold 45,000 copies in 8 weeks Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

Picture Book Authors Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 £1.1m £711,000 £563,000 £336,000 £320,000 Judith Kerr Claire Freedman Oliver Jeffers David Melling Roger Hargreaves

Pre-School & Activity books ∗ Down 2% to £34m (-£658k) 109,26092,006 68,945 46,283 45,354 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August

Sticker Books Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £7.6m -22% -£2m

Colouring Books Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £1.1m +0.8% +£10,000

Dinosaurs Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £1.5m +42% +£452,000

Pirates Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £1.6m -4.5% -£78,000

Children’s & YA Fiction ∗ Up 9% to £68m this year (+£5.4m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

Children’s & YA Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 Children’s FictionYoung Adult Fiction £48m +3% +£1.4m £20m +24% +£4m

Children’s Fiction ∗ Up 3% to £48m this year (+£1.4m) 133, , , ,955 94,612 89,619 89,473 88,347 81,845 81,630 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

Children’s Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 £3.4m £3.3m £2.1m £2m £1.8m Jacqueline Wilson Jeff Kinney Liz Pichon Roald Dahl David Walliams

Children’s Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August ,382 31,428 23,098 16,924 16,403 12,490

Young Adult Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August ,806 £4m

Young Adult Fiction ∗ Up 24% to £20m this year (+£4m) 69,653 79, ,756 59,276 64,040 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August ,17089,869 86,981

Young Adult Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 *Including The Fault in our Stars £2.9m £1.8m/£5.6m* £1.5m Suzanne Collins John GreenVeronica Roth

Children’s Non-fiction ∗ Up 37% to £25m this year (+£6.7m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

Children’s Non-fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August ,344,350 sold £6.6m

Children’s General Interest & Leisure ∗ Up 108% to £11.7m this year (+£6m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August ,344,350 sold-£6.6m One Direction: £320,000+ LEGO: £434,000

Children’s General Interest & Leisure ∗ Down 9% to £5.1m this year (-490k) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August ,344,350 sold-£6.6m -9%

Children’s General Non-fiction ∗ Up 15% to £5.3m this year (+£714k) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August ,990 75,0526,581 5,992 5,767

Children’s General Non-fiction Earth Nature & Animals Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30 th August 2014 £400,000 +

Children’s General Non-fiction Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30 th August 2014 Space, Stars, Planets £235,000 +

School Textbooks & Study Guides Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 * Up 5% to £26.3m (+£1.2m) this year

School Textbooks & Study Guides Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 * Up 5% to £26.3m (+£1.2m) this year * July-August BTS season up 8% to £6m

School Textbooks & Study Guides Source: Nielsen BookScan TCM: 8 weeks ending 30 th August 2014 versus 8 weeks ending 31st August 2013 School Textbooks: Maths, Science & Technical £2m Up 9% +£169,000

School Textbooks & Study Guides Source: Nielsen BookScan TCM: 8 weeks ending 30 th August 2014 versus 8 weeks ending 31st August 2013 School Textbooks: Literature Arts & Humanities £2.7m Up 9% +£229,000

World Book Day Source: Nielsen BookScan 35 weeks to week ending 31st August ,911 sold Children’s book market increased by 21% WBD week 112, ,955 95,990 68,945 89,619 88,347 92,006 80,174 50,752 48,533

One more thing… +10% = £337m Children’s Books 2014?

One more thing… Christmas 2014