©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. The Issue: Childhood Obesity 2 Some experts warn that this is the first generation that won’t outlive their parents It’s Serious, But Solvable Today’s Youth are Overweight, Undernourished Overweight Kids Often Become Obese, Unhealthy Adults

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. The Solution: Begins With Schools America’s schools reach over 55 million kids a day, 180 days a year 30 million school lunches served every day Research shows that good nutrition and physical activity positively affects academic achievement 50% of daily energy intake consumed at school 3

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Conducts nutrition education and research programs on role of dairy foods in health and wellness Mobilizes over 75 registered dietitians across the country to reach schools and communities National Dairy Council (NDC): Who We Are Branch of dairy industry that began in 1915 and serves as the voice of America’s dairy farmers 4

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. NDC and NFL: A Powerful Partnership 5 Dairy Farmers and the NFL both have a long history of helping youth make healthier choices. Fuel Up to Play 60 is part of this legacy NFL is committed to making the next generation of youth the most active and healthy

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Fuel Up to Play 60 Goals Students are motivated to make better food choices – such as fruits, vegetables, whole grains and dairy – and be more physically active before, during and after school Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity 6

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. In-school nutrition and physical activity program launched by National Dairy Council and NFL with support from USDA Designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools Students are provided with tools and resources and work with adults in their schools to implement healthy changes What is Fuel Up to Play 60? 7

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. What Makes Fuel Up to Play 60 Unique? Youth Involved Pilot Market testing and ongoing, extensive research with youth and schools to inform program development, ensuring components are relevant and effective A Comprehensive Approach Fuel Up to Play 60 combines nutrition and physical activity, teaching youth the whole story of healthy living Powerful Partners Fuel Up to Play 60 offers bold leadership through partnership and support involving many organizations and business leaders 8

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. What Makes Fuel Up to Play 60 Unique? Customization This ongoing social marketing program goes beyond promotions to influence actual behavior change, using customizable components National Issues, Local Solutions Because Fuel Up to Play 60 aims at long- term change, it utilizes ongoing support and participation at the grassroots level Massive Reach In the school year, 60,000 schools enrolled in Fuel Up to Play 60. All schools are offered nationwide grants and rewards 9

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Health and Wellness Organizations Fuel Up to Play 60 Public-Private Supporters 10 Business SupportersMedia

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. A Closer Look: 2011/2012 Program Elements FuelUpToPlay60.com An interactive website where youth and adults have access to program resources and tools and can showcase their efforts Incentives and Rewards Provided to help motivate and recognize students, schools and Program Advisors who take action and meet the program goals Student Ambassador Program A group of students selected to share feedback, help shape the program and serve as spokespeople Fuel Up to Play 60 Challenges Periodic challenges complement healthy eating and physical activity “plays” by encouraging students to raise awareness and excitement in their school and among their peers around key program themes and goals Tools and Resources An in-school activation resource, including in-school promotional materials and a Quick Start Guide, that will be available to schools to help students and Program Advisors activate the program Program Advisors A network of supportive adults in the school environment to help guide youth in their efforts and involvement in the program Social Media Leverage social media to reach a wide spectrum of audiences Playbook “Plays” A searchable database of easy-to-find- and-do “plays” (kick-off and promotion, healthy eating and physical activity ) students and adults can use to make long-term change in schools

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Program Advisors sign-up for the program and get a FREE Activation Resource with tools and resources to help them engage their school Students put up posters and banners and spread the word about the program and how to make healthy changes with their friends Students and Program Advisors select and plan healthy eating and physical activity action strategies to help make changes for their school Students work with Program Advisors to identify opportunities to improve their school environment Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life 12

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Students build excitement to motivate and get their entire school involved by holding a kick-off event Students visit FuelUpToPlay60.com, engage in youth challenges, implement their action strategies and are rewarded for their efforts Students start to eat more nutrient-rich foods and exercise for 60 minutes a day Students and Program Advisors continue to share their successes and engage in the program, earning rewards for the progress and changes they make Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life 13

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Look How Far We’ve Come 14 Reach in 71,000 private and public schools across the country, impacting 36 million youth More than 100,000 students actively engaged online 86,000 school stakeholders engaged and reached through monthly communications 9,985 Program Advisors Recruited Active involvement by all 32 NFL Clubs Wide range of partnership support achieved, including health and wellness organizations, government, media and business Founding business supporters have pledged financial contributions through a newly-established 501c3 Public endorsements offered by well-known national leaders and government officials

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Look How Far We’ve Come 15

©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. “ Increasing access to more nutrient-rich foods and physical activity in America’s schools is no simple task, and will require the combined effort of private and public interests.” –Tom Vilsack, Secretary, U.S. Department of Agriculture “In the school setting, Fuel Up to Play 60 is already demonstrating that children want to, and will continue to, contribute to improving the health of their school.” – Dr. David Satcher, Founding Chair of Action for Healthy Kids and 16th U.S. Surgeon General “Through Fuel Up to Play 60, we want young people to discover that healthy habits can be both fun and empowering.” – Roger Goodell, Commissioner, National Football League What National Leaders, Students and School Stakeholders Have to Say About Fuel Up to Play “Fuel Up to Play 60 to me means that you eat healthy food to fuel yourself up and then you can go play…for 60 minutes a day, so you can be a healthy person and when you grow up, be even fitter.” – Nikki, 6th grade, Student Team Member, Youth Ambassador “It’s one thing for a health teacher to stand up and say [eat healthy and exercise], but when you have kids encouraging kids to make good choices and good decisions, now you’re talking some real power.” – Ric Davies, Health Teacher, Fuel Up to Play 60 Program Advisor

Gen YOUth Foundation Officially launched 2/4 at Super Bowl XLV, where the USDA, NFL, U.S. Department of Health and Human Services, U.S. Department of Education, NDC and Gen YOUth signed an MOU pledging their support in the fight against childhood obesity. Alexis Glick is acting CEO – Board members include Top Chef All-Star Carla Hall, former NFL player Howie Long and actor Matthew Modine Will raise funds to support child health efforts like FUTP 60