1. Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60
© 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.
© 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.
Permission is granted to health and nutrition professionals to reproduce for nonprofit educational purposes

2. Comprehensive Approach
Fuel Up to Play 60: A
Comprehensive Approach
Get Up and Play
60 Minutes a Day
Fuel Up with
Nutrient Rich Foods
So what is FUTP60?
A comprehensive in-school nutrition and physical activity program that motivates and rewards students to make sustainable changes including access to healthier foods – including nutrient-rich foods like low-fat and fat-free dairy foods, fruit, whole grains, lean meats and vegetables throughout the school campus– and at least 60 minutes of physical activity each day.
At its core it is ….
Designed to engage and motivate youth to take action for their health and help make change in their schools
On the nutrition side, the program promotes consuming: fruits/vegetables, whole grains and lowfat/non fat dairy. 
From a physical activity standpoint, the program – encourages 60 minutes of exercise each day –
Healthier Kids 2

3. Health Partners Business Partners
This is a HUGE program, a comprehensive approach to making the next generation a healthier one, totally unique, and attracting lots of partners
NDC partnered with the NFL; which added star power, physical activity programs and the local involvement of all 32 NFL teams
Seven health and nutrition organizations (Action For Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association, School Nutrition Association) have seen the value and signed on in support;
Along with a growing list of business partners, adding their resources to this effort, which makes it bigger, broader and more impactful.
On January 15, 2010 the United States Department of Agriculture—the government agency that manages school feeding programs—officially teamed up with National Dairy Council and the NFL as a partner to fight childhood obesity by promoting and expanding the Fuel Up to Play 60 campaign.

4. Fuel Up to Play 60 Goals
Students are motivated to make better food choices – such as fruits, vegetables, whole grains and low-fat and fat-free dairy – and be more physically active before, during and after school
Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity
Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity
The goals for Fuel Up to Play 60 are straightforward –
We want to help improve the school environment and promote healthy food choices and physical activity opportunities
Students will not only have access to more fruits, vegetables, whole grains, lean meats and low-fat and fat-free dairy, but they also will want to select them as their food choices
The same goes for physical fitness opportunities and the desire to want to participate in physical activities
The support of the school stakeholders is necessary to empower the students to be advocates for changes needed in the school environment 4

5. What Makes Fuel Up to Play 60 Unique?
Massive Reach
A Comprehensive Approach
Youth Involved
Powerful Partners
With all the attention around child health, there are many programs available that address the issue. There are six attributes of the Fuel Up To Play 60 program that makes it stand out from other programs.
Massive Reach -- Fuel Up to Play 60 is currently in over 70,000 schools nationwide, over 3,000 schools in Illinois
Comprehensive Approach --Nutrition is only half the equation that needs to be addressed when focusing on child health; Fuel Up to Play 60 not only includes nutrition, but also physical activity strategies or “plays.” These are both requirements for being recognized as a HealthierUS School, so strategies in Fuel Up to Play 60 can help schools achieve that status
Youth Involvement in the Development of the Program --There has been extensive testing of the program with students and adults in the schools that are implementing the program. This information is included in the continuing evolution of the program to make sure it is effective and achieving the desired results. Additionally, students work with adults to motivate their peers to making change within the school.
Partner Support – there are seven health and nutrition partners are supporting activation of Fuel Up to Play 60 in schools. Additionally, business and community leaders are getting involved at a national and local level.
Customization --Although Fuel Up to Play 60 has reached over 70,000 schools, the flexibility is there for each school to focus on the “plays” that best fit their situation. The program works differently in every school. In addition, we have customized the program with all 32 NFL Teams.
National issue, local solutions – Fuel Up to Play 60 recognizes that the issue of childhood obesity is a national problem but the changes can and should start at the local level in communities across the country. Local Dairy Councils are actively reaching out to schools to provide support to schools who activate the program
Customization
National Issues, Local Solutions

6. What funds are available for Fuel Up to Play 60?
Up to $4,000 in funding opportunities are available for K-12 schools enrolled in Fuel Up to Play 60. Funding opportunities for Fuel Up to Play 60 are competitive and are awarded based on the quality of the application and the proposed use of funds.
This funding program can help your school jumpstart and sustain healthy nutrition and physical activity improvements.
The funding program provides seed money – up to $4,000 per school per year.
Funds are competitive and are awarded based on the quality of the application and the proposed use of funds.
Applications must include plans for both HE and PA
Funds may be used to support a range of different program-related activities aimed at increasing healthy eating and getting students to be physically active for at least 60 minutes a day. This includes implementing Healthy Eating and Physical Activity Plays featured in the interactive Playbook and supporting activities such as:
in-school promotions;
giveaways to encourage participation;
stipends for staff/professional involvement;
foodservice materials and equipment;
physical activity materials and equipment;
nutrition education materials;
tracking/measurement.
Mark your calendar now for upcoming
application deadlines:
October 1,2011
December 1, 2011
February 1, 2012
June 1, 2012
This nationwide funding program can help your school jumpstart and sustain healthy nutrition and physical activity improvements.

7. Students and Program Advisors Students and Program Advisors
Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life
Program Advisors
Sign-up
Get FREE activation kit
Students and Program Advisors
Identify opportunities
Students and Program Advisors
Plan healthy eating
Physical activity “plays”
A quick look at how Fuel Up to Play 60 works in schools:
Program Advisors sign-up for the program and get a FREE activation kit with tools and resources to help them engage their school
Students work with Program Advisors to identify opportunities to improve their school environment
Students and Program Advisors select and plan healthy eating and physical activity “plays” to help make changes for their school
Students put up posters and banners and spread the word about the program and how to make healthy changes with their friends
Students
Spread the word

8. Students and Program Advisors
Your Fuel Up to Play 60 Tour How the program is part of a student’s daily life
Students
Build excitement
Motivate
Students
Engage, Implement and Reward
Students
Eat more nutrient-rich foods
60 minutes of physical activity daily
Students build excitement to motivate and get their entire school involved by holding a kick-off event
Students visit FuelUptoPlay60.com, engage in youth challenges, implement their “plays” and are rewarded for their efforts
Students start to eat more nutrient-rich foods and exercise for at least 60 minutes a day
Students and Program Advisors share success and continue to engage in program
Students and Program Advisors
Share success
Continue to engage

9. Wellness Programs Working Together
Schools participating in Fuel Up to Play 60 can qualify for other in-school nutrition and physical activity recognition and incentive programs, including USDA Food and Nutrition Service’s HealthierUS School Challenge, Alliance for a Healthier Generation’s Healthy Schools Program and President’s Council for Fitness, Sports and Nutrition’s Presidential Active Lifestyle Award or PALA. These programs recognize schools for accomplishments in nutrition and physical activity, some even providing monetary rewards to schools.
Synergy among these programs help schools achieve more.

10. HealthierUS School Challenge
USDA’s HealthierUS School Challenge
Healthy eating “plays” (taste tests)
Physical activity “plays”
Resources for nutrition education
Promotes meal participation and nutrient-rich foods
CPS “Go for the Gold” campaign
The HealthierUS School Challenge program was formed in 2004 to recognize those schools participating in the National School Lunch Program that have created healthier school environments through promotion of nutrition and physical activity. 
Fuel Up to Play 60 and Food and Nutrition Services (FNS) share the same mission of improving the health of our nation's children through their promotion of good nutrition and physical activity. The two organizations have aligned to effectively combine both organizations' resources and knowledge. The overall goal is to have more schools and children actively participating in Fuel Up to Play 60 and the HealthierUS School Challenge, which will lead to healthier schools and students.
Schools that participate in Fuel Up to Play 60 can qualify for the HealthierUS School Challenge.
Schools meeting the HealthierUS School Challenge criteria receive recognition through plaque and banners. In addition, schools will receive monetary incentive awards: $2,000 for gold award of distinction, $1,500 for gold, $1,000 for silver, $500 for bronze.
The slide outlines the areas within the Challenge that FUTP 60 helps schools qualify for.

11. Healthy Schools Program
Alliance for a Healthier Generation’s Healthy Schools Program
Healthy eating “plays” (taste tests)
Physical activity “plays”
Resources for nutrition education
Promotes meal participation and nutrient-rich foods
CPS snack & a la cart
guidelines based on AHG
The Healthy Schools Program supports more than 9,000 schools across the U.S. in their efforts to create environments where physical activity and healthy eating are accessible and encouraged. Fuel Up to Play 60 serves as a resource for schools to meet the Healthy Schools Program criteria and helps schools become eligible to earn a bronze, silver, gold or platinum National Recognition Awards based on their range of healthy eating and physical activity programs and policies.  
Similar to the partnership with HealthierUS School Challenge, the overall goal is to have more schools and children actively participating in Fuel Up to Play 60 and the Healthy Schools Program, which will lead to healthier schools and students.
The slide outlines the areas within the Program that FUTP 60 helps schools qualify for.

12. President's Challenge
President’s Council on Fitness, Sports and Nutrition’s President’s Challenge
NFL and Fuel Up to Play 60 commitment to helping 200,000 kids sign up for PALA
Big initiative for CPS
The President’s Council on Fitness, Sports and Nutrition has a program called the President’s Challenge that encourages all Americans to make being active part of their everyday lives.
In September, this group announced the Million PALA Challenge and the goal is to get one million or more Americans to sign up for and achieve PALA or Presidential Active Lifestyle Award between now and Sept 2011 – the NFL and FUTP 60 have committed to helping get 200,000 kids to sign up for PALA.
The PALA program is for people of all ages, backgrounds and abilities and is a great way to jumpstart or maintain a healthy lifestyle by engaging in moderate to intense physical activity for 60 minutes a day, five days per week over six weeks for kids, and 30 minutes a day over the same period of time for adults.
Fuel Up to Play 60 can help kids/schools achieve PALA recognition.

13. Kids Eat Right Initiative
American Dietetic Association/Foundation
Mobilize registered dietitians nationwide
Educate schools on healthy weight and quality nutrition
Support White House and Let's Move goals
Fuel Up to Play 60 is part of initiative
Sign up now & have a chance to win a prize pack
me & 1 winner will be chosen at random
Kids Eat Right is a joint initiative from the ADA and ADA Foundation.
Goals of the Initiative:
To mobilize RDs to participate in community and school efforts to prevent and eliminate childhood obesity.
To educate children, families, communities and policy makers of the importance of incorporating quality nutrition into childhood obesity prevention efforts.
To support the White House Childhood Obesity Task Force recommendations with a special focus on parents and schools by mobilizing ADA members.
As part of this initiative, ADA members have the opportunity to take an online continuing education course for a certification on prevention strategies for childhood obesity. As part of this course, ADA members get trained on the FUTP 60 program and specially how RDs can help deepen its utilization in schools with their nutrition expertise.
This is a great example of how the nation’s nutrition leaders are leveraging the FUTP 60 program in the 60,000+ schools across the country and contributing to ending childhood obesity within a generation.

14. How You Can Join the Team
Learn About the Program
Go to FuelUpToPlay60.com
Join the Movement
Connect with Midwest Dairy Council
Assist participating schools
Get Involved
Build relationships with key stakeholders
Share your expertise and provide guidance and counsel
Give a FUTP 60 educational presentation
There are many ways to get involved in Fuel Up to Play 60, first and foremost learn about the program:
Learn About the Program
Go to FuelUptoPlay.com to learn more about the program elements, goals and public and private sector supporters and sign up to receive regular updates and program news. The website serves as an online community and offers interactive education tools.
Join the Movement
Get involved in Fuel Up to Play 60by contacting your local dairy council. To find a participating school, there are more than 70,000, use the interactive map application on FuelUpToPlay60.com and type in the zip code for the local area
Get Involved
Opportunities to get involved in the local area with FUTP 60 are limitless and below are some ideas to get involved:
Engage and build relationships with key school personnel. Their involvement is critical to successful program implementation and sustainability.
Share your expertise. Find out about local school district’s wellness policies and practices. Contact school leaders and offer to help implement the policy in ways that tap your special knowledge and expertise.
Provide nutrition and physical activity guidance. Counsel the FUTP 60 School Program Advisor, students and other key staff – working cooperatively with the school nutrition and physical education professionals in the school – via presentations/trainings, distribution of resources, tours of medical offices/facilities.
Present FUTP 60. Educate peers, local community organizations, principals, teachers, school nutrition staff and/or parent leaders about the program and its successes

15. NFL Player Appearance, April 2011-School Reward
Jane Addams Middle school received a player appearance thanks to their performance with FUTP 60 this year.  Zack Bowman greeted the crowd and emphasized the importance of healthy eating and being active (noting his pre-game meal sometimes consists of pancakes and yogurt).  He commended the school for their hard work, presenting a signed football to the principal for their trophy case, plus a trophy for the FUTP 60 team.   As the team came up to receive certificates of participation, they received a handshake from Zack and school officials, and a bottle of chocolate or strawberry milk. 
The school has been exemplary with FUTP 60 activities: a strong program Local media attended the event.

16. FUTP 60 Kickoff with Staley
Staley visit kickoff Bolingbrook, IL, August 24, Back-to-School Fuel - Chicago Bears Mascot, Staley Da Bear, kicked off Fuel Up to Play 60 at Brooks Middle School in Bolingbrook today, the first day of school.  Brooks students won Staley Da Bear's visit for their 100% enrollment in Fuel Up to Play 60 in the previous school year when, as part of an online challenge, 70% logged the healthy choices they were making for themselves and their school, including the launch of a healthy snack cart between classes and planned student-created activities in the gym after school. 
Bears Mascot Leading Pep Rally - Staley Da Bear, sporting a "100%" letter jersey, an altered version of his traditional "00" jersey, in honor of Brooks Middle School's mass participation in Fuel Up to Play 60, led three pep rallies for students at the Bolingbrook campus to kick-off the program for this school year.
Bears Mascot with Three Students - Sixth-graders (l to r) Roldan Sapitula, Luke Lopez and Kiara Hudson, all Bolingbrook residents, were among 1,300 students taking part in a Fuel Up to Play 60 pep rally at Brooks Middle School, featuring Staley Da Bear, who also distributed low-fat milk and string cheese snacks during his visit.
Bears Mascot Signing Fuel Up to Play 60 Pledge - During pep rallies at Brooks Middle School in Bolingbrook, Staley Da Bear signed a Fuel Up to Play 60 banner, pledging to eat healthy and be active for 60 minutes a day, and invited the students to follow his example.
Link to Trib Local article:
Brooks, one of the pre-select schools, said since the Staley FUTP 60 visit the school won, the snack carts’ sales have tripled, and more kids now want to be involved in FUTP60.  The 3 carts now operate in every passing period every day. So it helped increase awareness of the program!  They are adding new items, good DO opportunities…

17. Visit FuelUptoPlay60.com Contact Midwest Dairy Council
Get Started!
Ready to Fuel Up to Play 60?
Visit FuelUptoPlay60.com
Contact Midwest Dairy Council
Thanks for taking this first step to learn more about FUTP 60. Are you ready to get involved? Visit FUTP60.com or contact your local dairy council today to join the team.
©2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.
©2010 NFL Properties. All NFL-related trademarks are trademarks of the National Football League.