Warsaw good practices Karolina Iwińska I-SPEED project coordinator

Issue tackled: To build a brand of the City of Warsaw - bringing back the truth and memory about the Chopin’s connection with Warsaw and celebrate 200th anniversary of composer's birth with wide exploitatation of innovative ICT solutions and tools Chopin’s Year 2010

Results of Chopin’s Year 2010 raising Varsavians’ awareness on the fact that Chopin was the most connected with Warsaw +5% raising Varsavians’ awareness on the fact that Chopin spent his childhood and grew up in Warsaw +13% overcoming declining tendency in tourist movement in Warsaw livening up a local community thanks to numerous events, concerts, exhibitions etc. improving the quality of public space certain area by conducting infrastructural investments starting the process of building Warsaw’s brand as a city of Chopin, music and culture

PolishGuide Issue tackled: To enable football fans, tourists and visitors to plan their trip and stay in Poland during UEFA EURO 2012™Tournament To provide one source of comprehensive information related to the UEFA EURO 2012™ in Poland;, to facilitate trip planning, to promote Poland and to provide information on host cities’ tourist offer and attraction. Results: 1 mln fallowers and a great success of the event

Thank you for attention Karolina Iwińska City of Warsaw European Funds and Economic Development Department Defilad Square 1, Warsaw Ph: