1. | Collaboration at Rural 05/11/2015Collaboration@Rural (C@R) C@R Business Approach

2. Collaboration@Rural (C@R)2 C@R - Business strategy approach

3. The Problem Statement The problem of -Lack of telecommunication infrastructure; -Hard environmental conditions; -Usability restrictions; -Lack of ICT culture; -Long implantation times; Affects -Sustainable development in rural areas. The impact of a successful solution is -An all-inclusive information society and knowledge economy irrespective of location; -Full participation right to the information society; A successful solution would -Meet the needs of people living in and visiting rural and remote areas; Collaboration@Rural (C@R)3

4. The Solution Statement For Rural inhabitants, both, @work and @life Who Need to foster advanced services in Rural areas The C@R solution Is a open collaborative architecture (OCA) proposal That Allows them to promote seamless access to telecommunication infrastructures and ICT services for professional (@work) and private (@life) domains C@R product Aims to integrate adequate interfaces, equipment and communication infrastructures, provide RLLs with the necessary tools and expertise to easily understand and access latest technology developments for collaboration and seamless access to applications in an economical and self-sustainable way. Collaboration@Rural (C@R)4

5. C@R Mission and Vision Collaboration@Rural (C@R)5 C@R enable people in remote and rural areas to fully participate in the knowledge society as citizens and as professionals. The C@R essence is to make rural and remote areas more attractive, less isolated and more productive by using modern knowledge society technologies in an innovative way. C@R proposes a technological response to the barriers preventing rural development and use the LL methodology as a way to involve rural collaborations.

6. Collaboration@Rural (C@R)6 C@R - Overall Objectives C@R intends to promote collaborative working environments key enablers of sustainable development in rural areas C@R proposes a technological response to the barriers preventing rural development development, test and validation of a collaborative platform to enhance the capabilities of rural inhabitants leading to a better quality of life and a revalorization of rural settings C@R uses the living labs methodology as a way to involve rural constituency in RTD activities taking advantage of collaborative technologies inclusion in the wide sense: to enable people in remote and rural Europe to fully participate in the knowledge society as citizens and professionals

7. Collaboration@Rural (C@R)7 C@R expected impact Will foster rural sustainable development Promotion of a rural community awareness: Participation and inclusion in governance Creation of virtual communities Prevention of out migration: Helps retaining young people Globalization process: Prevent disconnection facilitating access to digital contents @Life Traditional sectors: Conditions for sustainability of rural economies Increasing productivity Emerging activities: Promote rural entrepreneurship Help creating employment in knowledge-based society Enable new business models @Work

8. The Consortium Role of Industry and National users - Reduce the gap between research idea (innovation) and the market - Firms can lower costs of pre-competitive R&D, increase efficiency, & bring products to market sooner Role of Universities - Consortia can fund and draw on university research to improve the technological capabilities of their industry Role of Government - Enable firms in the industry to cooperate legally - Provide funding for research and provide access to national research facilities Other institutions: Associations, NGOs, etc. - Reach the target groups of the initiatives Consortium Accelerate Innovation Consortium 29 partners: 12 European and 2 INCO countries Universities Large Companies Public Support Research Institutions University Researchers Small Companies

9. Market requirements and Business Plan Reseach and Prototype Development 32 1 Prototype Evaluation and Redefinition Market Analysis and Business Plan to evaluate the sustainability of the new idea

10. Industry SMEs International organisations and end-users partners Academia - Research C@R – Partners Roles

11. Partners roles GROUP 1: INDUSTRIAL PARTNERS. Those are the companies which could be interested in exploiting the C@R results in commercial and sales senses. GROUP 2- NON-INDUSTRIAL PARTNERS. The final objective is not the commercialisation of the C@R results themselves, but the exploitation in complementary ways: Other RTD activities To disseminate the results To use the results for policy planning and implementation To reuse the methodologies Collaboration@Rural (C@R)11

12. Collaboration@Rural (C@R)12 C@R - Business strategy approach

13. | Collaboration at Rural Thanks for your attention Mercedes ARJONA. R&D projects Business Consultant mercedes.arjona@atosresearch.eu