Parts of a Print Advertisement. Q.O.D. 3/4/14  Identify the advantages & disadvantages of each type of advertisement.

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Presentation transcript:

Parts of a Print Advertisement

Q.O.D. 3/4/14  Identify the advantages & disadvantages of each type of advertisement.

Print Advertisements  Newspaper  Magazine  Billboards  Transit Ads (buses, bus stations, trucks)

Parts of a Print Ad  Headline  Illustration  Body Copy  Tagline  Company Details

Headline  A strong statement which includes the major selling point  Must grab readers’ attention  Must be short (no more than 7 words)  Example: “EAT MOR CHIKIN”

ILLUSTRATION  Reinforces the headline  Shows how product works or what it looks like  Grabs attention of reader  Example: Chick-Fil-A Cows

Body Copy  Text that persuades the reader to buy your product  Must be interesting  Must tell the reader something that he/she wants to know

Tag Line  Summarizes your product or the philosophy of your company  It should encourage the reader to act (find out more about the company)

Company Details  Name  Address  Telephone numbers  address  Logo

AIDA  An ad only has a few seconds to influence someone, so a good ad uses the following formula:  A- Attention: attracts attention of the customer  I- Interest: features, benefits, advantages  D- Desire: they want the product & it will satisfy their needs  A- Action- purchase

Crap Ads  Clutter- too many words, images, small writing that is difficult to read  Jargon- long sentences and words the potential customer doesn’t understand  Facts & figures- no one wants boring stats, use minimum info to get people interested  LESS IS MORE