CREA.RE – CREATIVE REGIONS CRAZY TOWN – HOW TO TRANSFER ENTHUSIASM, PATHOLOGICAL OPTIMISM AND PASSION AND MAINSTREAM IT GHENT , RAIJA PARTANEN

Two CREA.RE publications to assist partners for identification, transfer and mainstreaming of good practises (and policies): Measuring Economic Impact of CCIs Policies: How to Justify Investment in Cultural and Creative Assets KEA European Affairs Mainstreaming Model - An Ideal-typical Model for the Cultural and Creative Industries. Project-Transfer and CCI mainstreaming Marecon, on behalf of Cultural department – Regional government Authority Upper Austria (LP)

So far 15 good practises identified, still four months to go… Arts on Building Sites Upper Austria Open studio days Upper Austria CREATIVE REGION – LINZ & UPPER AUSTRIA Gmbh Upper Austria Art Pharmacy Central Finland Art and Culture Companions Central Finland LINKO - continuing education for creatives Central Finland Crazy Town Central Finland CCI development in rural areas: The stakeholder process in Lüchow-Dannenberg Lüchow- Dannenberg, Germany Green Workshop Wendland Lüchow-Dannenberg, Germany KiBela - Space for Art Maribor, Slovenia Miha Pogacnik – solving business problems with art Maribor, Slovenia Urban Ribera Project Cordoba, Spain Flanders Creative Industries Platform East Flanders, Belgium Gent Big in Creativity East Flanders, Belgium I-POD and I-Creative Mobility Projects East Flanders, Belgium

Transfer in process: LINKO - continuing education for creatives Central Finland -> Maribor (completed) Crazy Town Central Finland -> Maribor, Upper Austria Green Workshop Wendland Lüchow-Danneneberg, Germany -> East Flanders, Central Finland (Miha Pogacnik – solving business problems with art Maribor, Slovenia -> Finland Arts in Business – Opening hearts and minds event at 10–13 Helsinki Music Centre)

What is Crazy Town? Business and innovation community for small KIBS companies and entrepreneurs The oldest entrepreneur community in Finland Privately funded – but customers mainly from public sector, e.g. HEIs and other institutions dealing with regional development It’s for entrepreneurs who want to:... use the network as one of their main marketing tool... develop their business together with other entrepreneurs... get good working environment in reasonable price... get energy from other people

6 Crazy Town Capital(s) Human capital: experience, education, skills, knowledge, ideas Social capital: relationships, network of contacts, friends Positive psychological capital: confidence, hope, optimism, resilience … instead of traditional economic capital: financing, tangible assets (places, equipment, patents, data)

Crazy Town Ideology Culture instead of institution Peer-to-peer coaching Enthusiasm, pathological optimism, passion Shared values and visions Brain industrial entrepreneurs Dreaming Not doing alone Learning together, peer support

Crazy Town Thinking Creativity Energy Happiness Enriching community Recognition Belonging Trust Feeling of safety

Crazy Town tools for business & competence development CT Town meeting, 3 times / year (36 h intensive training & workshop * 3 = 108 h) CT Coffeebreak, once a week, 1 hour (40 h) Other open forums, (20h) Development discussion, 12 h / year. Working and learning together, project teams may include people from 2-5 companies CT web, blog, twitter, intranet and discussion forum for CT members = members get 180 h/year = 22,5 days/year of facilitated learning forums + unofficial peer-support and ideas on daily basis

How to transfer enthusiasm, pathological optimism and passion? -full-day workshop at Crazy Town for CREA.RE partners -participants from Upper Austria (CREATIVE REGION LINZ & UPPER AUSTRIA) and Maribor (Maribor Development Agency) -check-in for expectations -detailed presentation of Crazy Town and its working methods -discussions with individual Crazy Town companies

After the workshop participating partners made - detailed analysis of general expressions - feasibility analysis (challenges, possibilities in own region) - implementation plan for transfer

Upper Austria: Operator: CREATIVE REGION LINZ & UPPER AUSTRIA GMBH -offices in a huge industrial complex (until 2009 Tobacco Factory) -part of the former Tobacco Factory shall be converted into a Co-Working- and Office Space for creative businesses -space shall be managed by CREATIVE REGION LINZ & UPPER AUSTRIA GMBH -study visit to Crazy Town brought invaluable data on how to establish and run such a space -from July 2013 onwards: CREATIVE REGION LINZ & UPPER AUSTRIA GMBH will again get in touch with Crazy Town to get assistance in questions of fine-tuning the establishment and marketing of the space

Maribor: What to transfer? The state of mind: cooperation, (financial) independence, trust Business orientation: ”create the best place for ourselves to work at and to develop our business” By setting up a test group MAKE IT WORK! “Owning 100% of an idea that is not implemented into practice is less than owning 10% of an idea that produces revenue”

Thank you!