Carnegie Mellon University © Robert T. Monroe Management Information Systems Evaluating Emerging IT: Digital Media Management Information Systems Robert Monroe November 15, 2010

Carnegie Mellon University © Robert T. Monroe Management Information Systems Assignment #4 Assignment: research an emerging information technology and write a report on your findings –Details posted on wiki under Assignment 4 Due date: Wednesday 12/1 at start of class –What you must submit: a URL I can use to read the report that you have put together for presentation on the web –Alternatively, share your GoogleDoc to me and post the name of the shared document to Blackboards dropbox

Carnegie Mellon University © Robert T. Monroe Management Information Systems Goals: By The End Of Class You Should Be Able To: Make elementary use of the provided analytic framework to evaluate emerging information technologies. Be able to describe the key implications that the emergence of pervasive digital media has had on a variety of different kinds of businesses. Understand and explain the key benefits and costs associated with digital media for consumers, media (content) producing companies, and information technology companies.

Carnegie Mellon University © Robert T. Monroe Management Information Systems What Is Digital Media? Digital media examples Replacement for Traditional…

Carnegie Mellon University © Robert T. Monroe Management Information Systems So What Is Digital Media? What are the major categories of digital media? Questions for later today: –Which traditional industries / companies has the move to digital media helped? –Which traditional industries / companies has the move to digital media harmed?

Carnegie Mellon University © Robert T. Monroe Management Information Systems Play Distribute Search/ Select/ Buy Encode & Store Digital Media Lifecycle Overview Create/ Capture

Carnegie Mellon University © Robert T. Monroe Management Information Systems Play Distribute Search/ Select/ Buy Encode & Store Digital Media Lifecycle: Create and Capture Record and store locally –video camera, webcam, microphone, etc Convert from raw recordings to finished product –Make movies or videos –Record podcasts –Mix songs, etc. Create/ Capture

Carnegie Mellon University © Robert T. Monroe Management Information Systems Play Distribute Search/ Select/ Buy Encode & Store Digital Media Lifecycle: Encode and Store Codecs Standards and formats –mp3, mp4, jpeg, H.264, AAC, … Databases Create/ Capture Encode (compress) Decode (expand)

Carnegie Mellon University © Robert T. Monroe Management Information Systems Play Distribute Search/ Select/ Buy Encode & Store Digital Media Lifecycle: Search, Select, Buy Consumers need to: –find what they want –select or purchase it –arrange for delivery Create/ Capture

Carnegie Mellon University © Robert T. Monroe Management Information Systems Play Distribute Search/ Select/ Buy Encode & Store Digital Media Lifecycle: Distribute Bandwidth Downloads Streaming Broadcast vs. multi-cast vs. uni-cast Caching and Proxy Servers Create/ Capture

Carnegie Mellon University © Robert T. Monroe Management Information Systems Play Distribute Search/ Select/ Buy Encode & Store Digital Media Lifecycle: Play Decode video/audio data –Stream or file –Convert to video/sound/image/text Many different platforms and form factors –Mobile phones –Portable Devices (e.g. iPods. Kindles) –TV –PCs/laptops –Etc. Create/ Capture

Carnegie Mellon University © Robert T. Monroe Management Information Systems Emerging Information Technology: A Structured Qualitative Analysis Framework Usage: –Quick filter –Foundation for detailed analysis Structure: - Six core questions - Three secondary questions

Carnegie Mellon University © Robert T. Monroe Management Information Systems Six Core Questions What does the technology do? What does the technology not do? What problems does the technology solve? –… and for whom? What problems does the technology create? –… and for whom? What complements the technology? Does the technology require network effects?

Carnegie Mellon University © Robert T. Monroe Management Information Systems Secondary Questions What substitutes are available to solve the problems? How mature is the technology? What type of community is available to support and grow the technology?

Carnegie Mellon University © Robert T. Monroe Management Information Systems Digital Media (DM) Analysis: Functionality What DM technologies doWhat DM technologies do NOT do

Carnegie Mellon University © Robert T. Monroe Management Information Systems Digital Media (DM) Analysis: Problems and Solutions Problems DM solvesProblems DM creates / causes

Carnegie Mellon University © Robert T. Monroe Management Information Systems Digital Media (DM) Analysis: Complements, Network Effects DM complementsNeed network effects?

Carnegie Mellon University © Robert T. Monroe Management Information Systems Discussion: Digital Media Costs and Benefits Benefits Drawbacks Producers Consumers

Carnegie Mellon University © Robert T. Monroe Management Information Systems Discussion Questions: What business opportunities does (or has) the emergence of the following types of inexpensive and ubiquitous digital media creation, distribution, and consumption tools create, and for whom? –Digital imaging –eBooks –Digital music (mp3s) –Digital video Flip the question around: which businesses or industries have been negatively affected by the growth of digital media and its distribution networks?