YOUR BUSINESS PROCESSES THE VG MODEL THE INNOVATION JOURNEY PROCESS STAYING ON TRACK

New ways of thinking Or re- discovery of an old way of thinking LITERACY NUMERACY xxxxERACY Skill with words argument narrative description Skill with numbers formulations logic calculation Skill with pictures projections graphics illustration

Non verbal territory Therefore wordless…..no label Edward de Bono Bruce Archer Henry Mintzberg !? OPERACY !? GRAPHICACY !? ORGANIGRAPHICS

Henry Mintzberg HBR Sept 1999 ORGANIGRAPHICS= ORGANISATIONAL STRUCTURES

Crafting Strategy

Wired in abilities

Two fistfuls of porridge Steven Rose LEFT BRAIN RIGHT BRAIN

TABLE and CUBE Spatial imagination

IMAGINATION AND VISUALISATION Creativity is something to do with the IMAGINATION IMAGINATION sometimes operates in ways which are Spatial and geometric Part of that is to do with powers of VISUALISATION Of seeing things which do not yet exist Try the following exercise IF YOU FIND IT DIFFICULT TRY TO THINK ABOUT WHY YOU FIND IT DIFFICULT …

Cast shadow Look for examples Pause to draw cube IMAGINATION NEEDS: PRECEDENTS AND PROMPTS SUPPORTING TOOLS FAMILIAR TECHNIQUES KNOW HOW SKILL at highest level 10,000 hours rehearsalclues

VISUALISATION DESIGN THINKING PART 1 50 mins

Your process Six roles Your life __________ VGM ACTIVE PARTICIPATION

SAMPLE demo of some elements of design thinking QUICK FIRE machine gun burst BE OPEN hold back critique: trust the process TRAILER we won’t answer all your questions CAPTURE LATER capture your thoughts tomorrow in notes to yourself for the future sessions HAND OUTS allow time for re thinking after the workshop CULMULATIVE the value will be evident after all four sessions SEE HANDOUTS and TAKEAWAYS into other sessions>provisos

New ways of seeing Emergent ways of thinking

Design Thinking Design Thinking: The Next Competitive Advantage Two fundamental kinds of thinking co-exist and often collide in business organizations: analytical thinking and design thinking. Both have their places, but as organizations grow, analytical thinking — which focuses on exploitation and refinement of the current state of knowledge — often crowds out design thinking, which pushes knowledge forward and creates new possibilities. To benefit from design thinking, a business needs to understand how analytical thinking and design thinking differ, why and how they come into conflict, and how to create an environment which encourages design thinking to flourish.

KEY FACTORS Left brain and right brain Synergy- whole new mind MBA v MFA Open minded Visually led techniques Metaphorical thought ACTION then REFLECTION later

YOUR PROCESS Give a complete form to the ideaIndividual or general ?

Think of a project Think of its success Think about the process That made it successful Think of the stages you went through Think of the obstacles you overcame Think of the feelings you had NOW DRAW THAT PROCESS ON THE BACK OF NAPKIN Your process

You may represent this OBJECTIVELY Like a Gant chart With all the parts in place With a timeline and measurables But the underlying question is WHAT DID IT FEEL LIKE? WHAT DID YOU EXPERIENCE AS A WHOLE? SUBJECTIVELY? PUT THAT ON THE BACK OF NAPKIN Your process

Back of A NAPKIN

VISUALISATION Your sketch drawings should show how the design/NPD process feels to you. Use metaphors and images. Discuss the images and metaphors within the group LOOK AT THE WHOLE ARRAY Your process

Multivariate displays See Edward Tufte

ANALYTICAL THINKING Identify the fragmentsAnalysis is not the same as Synthesis

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INTEGRATIVE THINKING See the system as a wholeSeeing more than the parts

Hatched zone shows STRETCH of the Car To Journeys of both 100s of miles and fractions of mile In vehicles engineered to travel at 90 mph mph 50 mph 3 mph SPEED MPH DISTANCE MILES 90 mph TRANSPORT GAP A Inter city At 200 mph TRANSPORT GAP B Within city At 10 mph 0 TRANSPORT GAPS after Bouladon

DESIGN THINKING Give a complete form to the ideaOffering complete tangible solutions

METAPHORS The underpinning of creativity

KEY POINTS You are allowed to choose WHAT YOU WANT TO REPRESENT You are allowed to take up any ONE of Many hundreds of existing TECHNIQUES OF REPRESENTATION You are permitted to invent a NEW TECHNIQUE OF REPRESENTATION This can stand in for that

This stands in for that Abstracted 3d small scale picture Of large physical reality

Bi-Assocation.Koestler. Creative PROCESS THINK THROUGH METAPHORS This Could be That BIOLOGY BUSINESS BIO MIMICRY

Bi-Assocation BIOMIMICRY Opera House

Your real self as embodied in your Habits of consumption Measurables into body parts

ROLES Give a complete form to the ideaRelations between task and roles

Integrative Thinking In your experience of NPD and the design process What are the SIX MAIN ROLES Which are crucial to the success of the project And to the business? Use the blank hexagon To indicate the roles

The necessary roles Six roles Print this A3 x 30

Think of a SPECIFIC SUCCESS Focus on an actual PROJECT To fill in the ROLES Think of the contributions Of other PROFESSIONALS Think of the INTEGRATION of all views Integrative Thinking

ONE VERSION The necessary roles Six roles client architect family users builderplanners suppliers

Operations Sales R+D Market Customer relations Branding Design Management STRATEGY AN EXAMPLE SME -Colour coded

YOUR LIFE

Your Life as a Masai Bracelet A life documented

Global archetypes Information and decoration Function and appearance

Your life If this is a MAP OF A LIFE WHAT IS THE MAP OF YOUR LIFE ?

KUDOS Life EXPERIENCE TIME

Professional ROLES Level of COMPETENCE Life EXPERIENCE SOCIAL STATUS

YOUR LIFE As professional capabilities

+ strategy Make a visual representation of your recent professional work As if a Masai necklace Use the colour code if it fits Start with current project

Design 2 years 0.5 FT Management strategy 0.5 FT Management Others time Marketing R+D Design Sales Branding Operations USE COLOUR CODE : HOW DID YOU SPEND YOUR TIME IN TYPICAL PROJECTS

3 years 10 person years TOTAL Management + strategy Operations PROJECT MAPPING AN EXAMPLE Design R+D Managing Design Course.Open University 1.5m NZ $

Current project Past projects Future projects Main Current Responsibility Management Marketing R+D Design Sales Branding Operations 2009 AREA = PERSON HOURS Print this A3 x 30

Current projects Past projectsFuture projects Main Current responsibility Management Marketing R+D Design Sales Branding Operations 2009 Step in Short projects Other Important Supporting roles AREA = PERSON HOURS