1. One Day Training Programme for Business Trainers and Mentors

2. I NTRODUCTION TO THE D AY 09.15 Registration/coffee 09.30 Introduction 09.45 Module 1: Your Inner Innovator 11.00 Coffee (15 Mins) 11.15 Module 2: 12.15 Module 3: The Innovation Process 13.00 LUNCH 14.00 Module 3: The Innovation Process 14.30 Module 4: 15.15 Coffee (15 Mins) 15.30 Module 4: 16.45 Open questions and answers 17.00 Close

3. I NNOVATION I N M ICRO -E NTERPRISES Module 3 – The Innovation Process

4. The Innovation Process or... mapping your innovation journey/route "Everyone has the key of their innovation engine, is up to them to turn it"

5. In the beginning there was the theory Theories Innovation theory …provides a lot of different theories about "standardized innovation processes" … but innovation PRACTICE shows that …there‘s no one size fits all approach. …innovations cannot be designed divorced from reality …successful innovations need creative and analytical skills …innovation processes should be kept simple

6. The Fours Steps 1. Creativity 2. Strategy 3. Implementation 4. Profitability

7. Step 1: Creativity OBJECTIVES What can I do (to improve my creativity)? Knowledge, Observation Imagination Attitude, Drive & Motivation What depends of my environment? Context Resources Culture

8. Step 1: Creativity Definition: "Using old things in new places, ways and combinations“ How to build your creativity by Steven Johnson http://www.ted.com/talks/david_kelley_how_to_build_your_creative_conf idence.html 8 Ways Entrepreneurs Can Master the Creative Mind (FORBES) http://www.forbes.com/sites/martinzwilling/2012/09/26/8-ways- entrepreneurs-can-master-the-creative-mind/

9. Step 1: Creativity What can I do (to improve my creativity)? Knowledge &Observation (RESEARCH is required) “Innovation is at 1% inspiration and 99% perspiration, not only the genius of ideas but also lots of hard work” 1.Thinking like a traveler (http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2099)http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2099 2.Field Observation with Fresh Eyes (http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2100)http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2100 3.Capture your observations in a "Mind Map“ (http://en.wikipedia.org/wiki/Mind_map)http://en.wikipedia.org/wiki/Mind_map

10. Step 1: Creativity What can I do (to improve my creativity)? Imagination “Every child is an artist. The problem is how to remain an artist once we grow up.” Picasso 1.See the World Through a Child’s Eyes. 2.Connect & Combine ideas ----------------->

11. Step 1: Creativity What can I do (to improve my creativity)? Imagination 3.Framing and Reframing Problems https://www.youtube.com/watch?v=vPIFE_fcKb4&feature=player_em bedded https://www.youtube.com/watch?v=vPIFE_fcKb4&feature=player_em bedded 4.Challenge Assumptions (Problem with the first right answer) Practicing Innovation (Exercise) Draw a house exercise Different uses for common things

12. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation 1.Using your whole brain: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2104 http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2104 2.Cultivating an Attitude of Wisdom: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2102

13. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation Don't see your self as a puzzle builder If you are missing one or two pieces you can not reach your goal

14. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation True innovator see themselves as a collage maker People who use all resources around to create something fascinate

15. Step 1: Creativity What depends of my environment? Context 1.Constraints 2.People you work with 3.Physical Space WHERE GOOD IDEAS COME FROM by Steven Johnson http://youtu.be/NugRZGDbPFU http://www.ted.com/playlists/20/where_do_ideas_come_from.html

16. Step 1: Creativity What depends of my environment? Context Constraints People you work with

17. Step 1: Creativity What depends of my environment? Context 1.Physical Space - See evolution from: Kindergarten Successful Creativity

18. Step 1: Creativity What depends of my environment? Context 1.Physical Space - See evolution from: High School Keep calm, don't talk,

19. Step 1: Creativity What depends of my environment? Context 1.Physical Space - See evolution from: Office Why my workers are not creative?

20. Step 1: Creativity What depends of my environment? Resources 1.Money is ok, but not enough

21. Step 1: Creativity What depends of my environment? Resources 2.All things you have around How to identify an entrepreneurship? ---> Example Natural Resources http://webecoist.momtastic.com/2011/01/14/brilliant-bio-design-14- animal-inspired-inventions/

22. Step 1: Creativity What depends of my environment? Culture (The background music of any community) Weird, or just different? http://www.ted.com/talks/lang/en/derek_sivers_weird_or_just_different.html

23. Step 2: Strategy "Determining the usefulness of an idea" Six Thinking Hats ( http://www.debonogroup.com/six_thinking_hats.php ) http://www.debonogroup.com/six_thinking_hats.php http://www.youtube.com/watch?feature=player_embedded&v=xwa-I-IWYQc Innovation & Creative Thinking (Edward De Bono) http://www.youtube.com/watch?feature=player_embedded&v=rVfx3j8QaM8#http://www.youtube.com/watch?feature=player_embedded&v=rVfx3j8QaM8#!

24. Step 3: Implementation "Putting the new idea into action" The benefits of Mapping Plan A http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2417 Treat Life as an Experiment http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2101 Failing is part of the Innovation Process http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2798

25. Step 4: Profitability "Maximizing the added value from the implementation of the new idea"

26. Practical example - BASF Do it as simple as possible, but make sure that actions are taken. Implement clear roles and responsibilities. Rather give guidelines than rules, because one size doensn‘t fit all. Focussed project work, creativity, efficiency and culture are core elements of innovation processes. Quelle: http://www.refa-chemie.de/media/56.pdf

27. Practical example - SIEMENS Innovations follow the customers and thus the market. Research is a neccessary, but not the only requirement for innovation. Successfull innovation needs implementation on the market. (Innovation) networks are the catalysts for innovation. Economical value results from successfull innovation. Quelle: http://www.siemens.com/innovation/pool/de/2009/innovation_at_sieme ns_27_04_2009_d.pdf

28. Practical example - Google Defining a foundation that sets innovation objectives and mobilizes your efforts. Developing a stream of original ideas tied to real business objectives. Creating a streamlined and flexible approach to shepherd innovative ideas to market. Building a thriving work environment that drives innovation across your organization. Quelle: http://www.docstoc.com/docs/26763113/Innovation-Case-Study-Google a strateg y idea s climat e proces s ideas climat e proces s strategy proces s idea s climat e strategy climate idea s strategy proces s

29. Practical example - Google Five ways of achieving innovation: Open office hours Free thinking time The ideas list Big brainstorms Acquire good ideas Quelle: http://www.google.de/intl/de/corporate/tenthings.html Smart people + creative environment + outlet for ideas = innovation

30. Big enterprises say, successful innovation needs: intensive collaborations with customers and research institutions, taking technological AND economical aspects into account, inclusion of technology trends and innovations from all markets, development of new markets beside the core business, close networking of firms and researchers along the value added chain, use of external sources,