Hi-way Supermart Incorporated

► Wholesaler/ Retailer of grocery and other food products ► Located in Montalban, Rizal ► Established on March, 2001 ► Target Market: Class C and D

History… ► small sari-sari store located in Cainta, Rizal inside a wet market ► Montalban was the relocation sites of numerous squatters in Manila and San Juan during the time of President Estrada ► Lease a 150 m 2 land in front of the public market and hired about 10 people ► After 8 years, we have about more than 50 people and now run two medium size stores around the Market area.

I. Mission/Vision ► No written mission/ vision statement

Core Values ► Honesty ► Dedication to the Job ► Care for the Customers ► Care for the Employees

4C ► Cash Generation/ Revenue Enhancement ► Cash Preservation/ Protecting the Cash Flow ► Cost Leadership/ Cost Efficiency ► Customer Care/ Customer Center

Business Strategy ► Cost Leadership  Short term goal is to strengthen our ability to penetrate the market and create a reputation to be the lowest price and good service.

Proposed Vision To become the dominant player in the wholesale and retail food business in Rizal

Proposed Mission CriteriaEvaluation Customers  Absolute dedication to understanding and fulfilling our customers’ needs with the appropriate mix of service, reliability and price for each customer Products/Services  Our mission is to deliver exceptional vacation experiences through the world’s best known cruise brands Markets  We will be the superior choice and the acknowledged leader and innovator in the cruise travel industry worldwide. Concern for survival, growth & profitability  Ensuring sustainable and long-term increase in shareholder investment by maintaining double-digit growth and leveraging on operational efficiencies and synergies; Technology  An aggressive shipbuilding program which incorporates state-of-the-art technology, innovation and mechanical superiority; Philosophy  A professional organization which conducts its business honestly and with unquestionable integrity; Self-concept  cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. Concern for public image  An organization focused in operating environmentally responsible ships and committed to preserving the purity of the crystalline waters we call home. Concern for employees  A work environment that rewards achievement, develops potential, motivates the collective spirit, and offers each employee superior opportunities for personal and professional growth.” Concern for nation- building  An organization focused in operating environmentally responsible ships and committed to preserving the purity of the crystalline waters we call home.

Relevance to the Environment ► The vision/mission statement should be inculcated into minds and hearts of all the employees ► This can be done through  Team building activities  Focus group discussion  Incentives