Mobile Marketing & QR Codes. WHAT ARE THESE QR CODES ANYWAY?

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Presentation transcript:

Mobile Marketing & QR Codes

WHAT ARE THESE QR CODES ANYWAY?

"A QR Code is a two-dimensional bar code created by Japanese corporation Denso- Wave in The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.” Wikipedia QR Codes defined

“2D barcodes are to mobile what the URL was to the internet” John Puterbaugh/CEO - Nellymoser QR Codes defined

Popping up everywhere Seattle-PI.com

Mobile-optimized Site defined “It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.” Jason Spero - Head of Mobile Ads/Google

Data Deluge Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications. New York Times, June 2010

Mobile Surge ”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will. Eric Schmidt / CEO-Google February 2011

Is my customer scanning? Mobio.com

Is my customer scanning? Mobio.com

Is my customer scanning? Mobio.com

Is my customer scanning? Mobio.com

Is my customer scanning? Mobio.com

Let’s get a QR Code scanner on your smartphone

What can a QR Code link to? Calendar Event Contact Info Address Geo Location Phone Number SMS Text URL Wifi Network ?

Let’s create a QR code? zxing.appspot.com/generator /

Custom URL Shorteners Convenient in communications Continues your branding awareness Twitter friendly Analytics

Custom URL Shorteners budURL.pro

BEST PRACTICES

Best Practices 1.Tell them what to do 2.Share a link to get a QR Code Scanner 3.Provide a URL for every QR Code 4.Use a URL Shortener for analytics 5.Link to a Mobile optimized Site/Page

Tell them what to do

Share a link to a scanner app

Provide a URL for every QR Code

Mobile-optimized for my friend… Fat-finger Freddie

Where to use them?

Mobile Marketing & QR Codes

Reference Materials 1.The Naked Facts: QR Barcode Scanning in 2H-2010The Naked Facts: QR Barcode Scanning in 2H Google’s Schmidt: Smartphone outpacing PCGoogle’s Schmidt: Smartphone outpacing PC 3. QR Code GeneratorQR Code Generator 4.5 ways Small Business Can Use QR Codes5 ways Small Business Can Use QR Codes 5.ClikBrix turnkey QR Code & Mobile Web Platform for RealtorsClikBrix turnkey QR Code & Mobile Web Platform for Realtors 6.How to Grow Your Sales and Revenue using 2D codesHow to Grow Your Sales and Revenue using 2D codes 7.QR Code Stickers, signs, T-shirts and moreQR Code Stickers, signs, T-shirts and more 8.PrintingforLess.com Code RP1OQ23HMPrintingforLess.com Follow Miles on Twitter

Miles How Can I Help?