Mobile Trends Affecting Libraries October 22, 2013 Tony Medrano CEO, Boopsie for Libraries

1 Trends: 2/3 of adults sleep w/ cell phones next to their beds 99.8% of college students use cell phones or tablets Objective: BE where your patrons ARE Opportunities: Put Your Library on patrons home screen or Hope patron uses a bookmark, searches for Your Library, or enjoys typing a lot on their smart phone Be Aware

2 Abandonment & Why is it Important w/ Mobile Better User Experience w/ Fewer Clicks = Less Abandonment (Visits – Abandonment) = Circulation (aka Your Librarys Take Home Pay) Abandonment increases by 58% by not serving Patrons device Abandonment increases by 40% after 3 seconds of wait time Abandonment increases by 55% by forcing users to type long word What Happens to Your Librarys Take Home Pay? Be Less

3 *This is a joke. Haha.

4 Be Available Only 42% of Library Patrons use iPhones * 190M+ Mobile App Queries by Library Patrons in 2013

5 Blackberry usage down 59.9% since January * 190M+ Mobile App Queries by Library Patrons in 2013 Be Adaptable

6 Windows Phone 8 already has 2.2x more users than Blackberry * 190M+ Mobile App Queries by Library Patrons in 2013 Be Ready

7 Be Native Which One Looks Easiest to Use?

8 2.4x More Usage When Users Type Less Be Simple

9 Simple User Friendly Results in 3.4x More Users Be Easy (mobile)

10 Simple User Friendly Results in 5.1x More Users Be Easy (d2m)

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12 Be Consumer Focused If You Dont Take Care of Your [Mobile Consumer], Someone Else Will… Threats You Can Address: Mobile Usability of Libraries vs. Consumer Focused eBook/App Companies Public Awareness of Free Mobile eBooks from Libraries vs. Consumer Focused eBook/App Companies

13 Be More 500 Potential Checkouts (under your control) 150 Checkouts Delivered (due to abandonment allowed) Dont Let Patrons and Checkouts Slip Away!