Astral TVPlus to Reach years old! Astral TVPlus to Reach years old! By: Marie-Amélie Guilbault Astral TVPlus, Research and marketing department Created July 4th, 2011

TV Viewership in Quebec

Source: BBM Infosys, Fr. Qc Mo-Su 2a-2a, Commercial Market Shares, Broadcast Years (weeks1 to 52/53) Market Shares (%) years old -16% +21% Over the past 6 years, specialty market shares have gone from 50,9% to 61,7% amongst years old, which is an increase of 21%. On the other hand, conventional networks dropped by 16%. Specialty Networks are Becoming More and More Popular Amongst years old!

Astral TVPlus

Market Shares (%) years old Astral TVPlus: The Leader Amongst years old! Average Weekly Reach (%) years old Audience Composition (%) years old Conventional Networks Other specialty Networks Indice 153 Indice 82 Indice 65 Source: BBM Infosys, Fr. QC, based on 12+, Mo-Su 2a-2a, Fr. commercial market shares, index based on audience composition (total TV=100), From Aug. 9 to September 26, 2010

Astral TVPlus : 10 Networks,10 Specialized Environments ! Relive your childhood with these cartoon oldies Classic cartoons and brand new animations The trendy television for those curious by nature ! The reference for young adults in terms of music, new trends and entertainment.. The key reference for today’s Woman A specialized music network that goes way beyond video clips The best of TV productions from here and around the world ! Quebec’s documentary leader Only specialty French network solely dedicated to History, local and international #1 network favoured by young Quebecers

One of the Best Networks to Reach years old!

Audience Composition(%) years old Musique Plus: At the heart of your target! Index 292 TVA Each week, Musique Plus reaches years old! 42 % Average Weekly Reach (%) years old V SRC Index 115 Index 78 Index 66 RDS Index 94 Conventional Networks Other specialty networks Audience Composition(%) years old Index 81Index 65 Index292 Source: BBM Infosys, Fr. QC, based on 12+, Mo-Su 2a-2a, Fr. commercial market shares, index based on audience composition (total TV=100), From Aug.9 to September 26, 2010

Our Viewers*: Real Shoppers! 10 Our viewers look for bargains!They prefer spending than saving……and buying on credit rather than postponing a purchase! Source: PMB Spring 2011 (2-yr readership study) French QC. 12 years+ (includes 0 but not blank) * Viewers who watched Musique Plus 1 hour or more over the past week. Index 113 Index 152 Index 163 Agree on statement: “I look for bargains in second- hand clothing” Index 100 Agree on statement: “I am more of a spender than a saver” Disagree on statement: “prefer to postpone a purchase than to buy on credit”

3.5 Reach Teens Frequency Teens Source : BBM Infosys+, module Planning, French Qc, GRP (T12-17) on ROS (from Mo-Su 2a-2a) on Musique Plus from August 9 to September Your campaign reaches teens years old, on average, 3.5 times Musique Plus: A Very Effective Network to Reach your Target!

3.4 Reach years old Frequency years old Source : BBM Infosys+, module Planning, French Qc, GRP (T12-17) on ROS (from Mo-Su 2a-2a) on Musique Plus from August 9 to September Your campaign reaches years old, on average, 3.4 times Musique Plus: A Very Effective Network to Reach your Target!