Modernizing Thailand Ministry of Commerce 26 January 2006

E-Business Enhancement Level of Innovation Level of Internationalization Innovation Based Enterprise IP Center Project Industrial Cluster-IT Solution IT-Driven Cluster Development Project Trade Logistics Thailands E-Logistics Project 1 3 2

Thailands E-logistics Project Ministry of Commerce

Start Electronic Govt Trade Documents Trade Declaration; Export License Mandate Electronic Submission Trade Declarations Certificate of Origin; Production Notification Initiate Cross Border Paperless Trade Projects US Customs AMS Manifest Textile Notifications PAA Community Single Window E-Logistics for Paperless Trade Government Documents Trade, Manufacturing, Logistics, Finance, Commercial, Supply Chain Management B2B, B2GN2N B2G G2G 10 – 15 years 2006 Ultimate Goal Electronic Trading Milestone Thailand Thailandse-Logistics

E-Logistics – Create Electronic Business Environment e-Port e-Customs e-Trading e-Licensing e-Logistics Fishery Food & Drug Agriculture Others Terminal/Depot Operator Port Authorities Trading Company Bank Insurers Broker Importer Exporter

Forwarder Customs Broker Trucking Warehouse Shipper Consignee Airlines Global Network Domestic Network ASEAN Single Window EAST ASIA Global Logistics Network Europe Thailand e-Logistics Portal Thailand Electronic Trade Logistics

Implementation Process & Timeframe Phase 4: Repository/Test Run Phase 1: Diagnostic Study and Business Model & New Business Process Redesign Phase 2: Information Strategic Plan & Implementation Plan Phase 3: System Development Messaging Hub, Security System, Logistics Portal, etc. 6 Months 12 Months 6 Months

IP Center Project Ministry of Commerce

IP Center Project IP CENTER Problems: Limited in Innovation & IP - - Rank of Thailand s IPs per population: #47, lower than Malaysia, China, and India - - R&D expenditure per GDP: 0.26% - - R&D persons per population: 73.6:1M., Asia Pacific Average: 545:1M. - - Value of IP export: 32,501MB, import: 146,813 MB Need to transform into knowledge based economy - - Providing IP information - - Enhancing R&D activities - - Commercializing / utilizing of innovations - Developing IP human resource

Product Innovation Absorbing Capability Proof of Concept R&D Prototype and Pilot Extended Product Commercialization CreationCapitalization Appropriate Protection Innovation Policy IP Center Govt. University Industry Inbound Outbound IP Database Sources of Innovation Uses of Innovation Transforming into Innovation-based Economy

IP Center: Business Model Outbound collaboration Inbound - University - - Government - - Open source IP Database - - Target Industries IP Business: Food, Auto, Hard Disk Drive, Computer Hardware, Software, Phama, Agriculture, Spa Basic Applied Tech: Nano-Tech, Bio-Tech, IT, Physics, Math, Chemistry etc. Information Sourcing Analyzing/ IP Mapping Facilitating Innovative Capability Acquisition Adaptation Engineering Product Design R&D (Product / Process) Technology Transferring and Diffusing Mechanisms Tech. Assessment

Management Capability Product Proof of Concept R&D Prototype and Pilot Extended Products Investment Model - - Pre-seed, Seed, Growth Fund - - Venture Capital Business Model - Business Concept -Establishment of Value Chain - -Profit model Operating Model - IT platform - - Process - -Organization Design Business Architecture Innovation Absorbing Capability Process-Based Capability Product-Based Capability Market-Based Capability

Scope & Timeframe Phrase 1 (12 Months) - Establishing IP Information Center: - IP services (e.g. patent mapping, technology assessment) - IP human resources Development - -Studying and making recommendations: - Most appropriate IP Center model for Thailand - - Establishing Innovation Supporting Center - - Establishing IP Commercialization Center - Hybrid : - Studying : Expert consulting by contract or G2G co-operation - Establishing : Turnkey contract and G2G co-operation Phrase 2 (24 Months) Project Implementation - - Study Implementation

IT-Driven Cluster Development Project Ministry of Commerce

IT-Driven Cluster Development TODAY 1.Lack IT knowledge 2.Pay for non-understanding solutions 3.Equates IT to complexity 4.Fragmented IT platforms TOMORROW 1.Pay for truly workable IT solutions 2.On-demand solution 3.Simple and User-friendly 4.Integrated value-connect platforms Dont tell me how IT works, just tell me how IT helps my business Market Evolution

Manufacturers Wholesales/ Distributors Retailer ConsumersSuppliers Value-Connect Chain IT-Driven Cluster Development Partnership Alliance Government Agencies Local Associations Media Worldclass IT Experts Microsoft, HP, Intel, IBM Banks Pilot Clusters RetailersAutoCuisinePrinting Educational Institutions

IT-Driven Cluster Development Expected Outcomes 1. 1.International standards of cluster-based IT solution 2. Integrated IT solution platforms 3. Connected supply chain management system as a component of e-Logistics 4. World class business performance

Phase 1 Business Background and Project Preparation Set up the business consultancy team Set up IT expert team to create on-demand IT solution Phase 2 Implementation and Evaluation Map IT solution and Launch the Pilot project Evaluate and adjust model Recurrent valuation / Feedback testing Phase 3: Road Show and PR program Phase 4: Roll out to other selected clusters 6 Months 12 Months Implementation Process & Timeframe