Tourist-talk: Languages and Area Studies on holiday Dr Alison Phipps University of Glasgow

Where is Tourism Located? Instrumental Management Studies Sport, Leisure & Tourism Hospitality, Hotel and catering management Arts, Media, Entertainment International Business Critical Cultural Geography Cultural Studies Anthropology Sociology Museum Studies Archaeology Travel Writing

BSc (Honours) Tourism and Hospitality Business Management/International Tourism and Hospitality Business Management BSc (Honours) Tourism and Hospitality Business Management/International Tourism and Hospitality Business Management We designed this course for people wanting a career in the hospitality and tourism industry. You study topics such as business and management with hospitality and tourism. Fieldwork and site visits as part of your studies. To gain the international award you must take a work placement or study period abroad. There are career opportunities in a wide range of fields including travel, entertainment, hotels and visitor attractions.

Tourism Degrees: Content 1. Core Units (compulsory year 1/credit level 1) Tourism Studies (20), Financial Management (20), Marketing (20) Tourism Business (20) Environment (20) Professional Development (20) Work Placement (20) (work placement may be trailed into stage 2) Options: Tourism Geography (20) Law for the Leisure and Tourism Industry (20) People in Tourism Business (20) 2. Core Units (compulsory - year 2/credit level 2) Tourism Planning and Management (20) Human Resource (20) Management (20) Tourism Business Environment 2 (20) Project - Special Studies (20) Options: Hospitality (20) Modern Languages (20) Event Planning & Tour Management (20)

Sins of omission To ignore tourism in our accounts of culture contact in the twentieth century is probably as great an omission as to ignore slavery in the eighteenth century or colonialism in the nineteenth. Encyclopaedia of Social and cultural Anthropology Not asking certain questions is pregnant with more dangers than failing to answer the questions already on the official agenda; while asking the wrong kind of questions all too often helps avert eyes from the truly important issues. The price of silence is paid in the hard currency of human suffering. (Bauman 1998) (5)

Ignoring Tourism Tourism Major point of contact with other languages Major point of contact with other cultures Major site of learning Major motivation for ‘temporarily leisured people’ Languages & Area Studies Ignore Tourism Do not teach ‘tourists’ except through ‘life-long learning’ programmes Do teach slavery & colonialism

Tourism, Languages & Area Studies Languages are by nature gregarious, even promiscuous, interdisciplinary things. I can't imagine why we should keep them out of trouble by confining them in Arts Faculties. (Freadman 2001) (282)

Getting into trouble… Learning languages for tourists Ethnographic project Crash course Long term study Language holiday Content Experience Motivation for learners Orderings of knowledge Going Native

What happens if… We start from where languages and area studies are? We build curricula from new places? We work to understand the tourist world in interdisciplinary ways? We take languages & area studies on holiday? We focus on margins of AS & MLs?

Some possibilities Being a tourist Subject positions; Discursive construction Identity work; orderings and disordings or tourist bodies Tourist Talk Hoards, honey pots Phrase books Places and Non-Places Area Studies in airport lounges, hotels Intercultural Spaces

Contd., Material Culture Baggage, museums, culture-lite and light Tourist Languages Colonialism & postcolonialism Risk and fluency Relationships to people & places Field Trips Ethnography Geography