Mobile Marketing What Motivates Us?. Fredrick Taylor Edward Demming Creativity (c) 2010 Ed Jennings.

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Presentation transcript:

Mobile Marketing What Motivates Us?

Fredrick Taylor Edward Demming Creativity (c) 2010 Ed Jennings

Performance Expectancy Personal Goals Work Performance Economic Benefit (c) 2010 Ed Jennings

Effort Expectancy (c) 2010 Ed Jennings

Social Influence People of Importance Collectivist Culture Individualist Culture (c) 2010 Ed Jennings

Fear of SPAM Disturbing; Forced; Interfering; and Intrusive Look at Me Do You Need One of These? Buy Me Now (c) 2010 Ed Jennings

Facilitating Conditions Knowledge and Resources CompatibilityAssistance (c) 2010 Ed Jennings

Opt In Number of PromotionsWhen I Receive Promotions (c) 2010 Ed Jennings

Mobile Marketing Acceptance Model Performance Expectancy Effort Expectancy Social Influence Fear of Spam Facilitating Conditions Behavioral intention to redeem coupons (use coupon) Opt In (receive coupon) (c) 2010 Ed Jennings

Model Consists of Eight Theories Theory of Reasoned Action Technology Acceptance Model Theory of planned Behavior Model of P.C. Utilization Innovation Diffusion Theory Social Cognition Theory Motivational Model Unified Theory of Acceptance and Use Technology (c) 2010 Ed Jennings

Future Moderating Variables AgeGenderBrand Image (c) 2010 Ed Jennings

Contact Information (c) 2010 Ed Jennings Ed Jennings Cell Phone: Denver, Colorado