Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO.

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Presentation transcript:

Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO

Background Pueblo County, Colorado Economic Gardening

Good Jobs Business Information (GIS) Entrepreneurs Connections Business Infrastructure Economic Gardening

Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year

Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year

Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year

Pueblo City-County Library District Robert H Rawlings Public Library Colorado Library of the Year

What is GIS? Geographic Information Systems The Geospatial Revolution

Agenda Creating a library development plan with GIS Developing an effective capital development campaign using GIS Developing marketing strategies Using GIS for grant applications Collections management with help from psychographic data

Creating a library development plan with GIS Elements to consider: Where do our patrons live? Where is the best place to put a new branch?

The Huff Model: Explained

Introducing Tapestry Profiles: Psychographics in Action

Developing an effective capital development campaign Elements to consider: Where do our current donors live? What makes our donors tick? How can we compel people like them to donate? How do we reach new donors?

Developing marketing strategies Elements to consider: Who should we try to reach? What does our audience read, listen to and watch? What should our message be?

Breaking down the data with Business Analyst Defining Core, Developmental and Niche market segments

Using GIS for grant applications Elements to consider: We need to prove we need money Our grant application must be better than Wyoming’s

Collections management with help from psychographic data Elements to consider: We want to efficiently serve our patrons’ needs. We can only afford one of those. Where should it go?

Questions? Chris Markuson