1. Chapter 4 Research Find articles on the following related to business:
Market Share
Target Marketing
Demographics, Geographic, Psychographic, and Behavioral Market Segmentation
On your paper:
Links to the articles found
Write a paper about what you learned from the articles. Include:
Summary of the articles in your words
How does it relate to your business
What did you learn that you will apply to running your business
What do you foresee as your target Market for your business? Break it down into the different segments listed above.