1. K EEPING THE L INES O PEN One district’s approach

2. Leadership is...... reaching goals through the efforts of others.

3. W HO IS ON THE TEAM ? Learning StaffStudentsParentsPatronsOfficialsMedia

4. W HAT WE COMMUNICATE CAN : Direct Clarify Explain Reassure Motivate / Compel

5. B OARD C OMMUNICATIONS GCTA President on the agenda at every meeting Student Advisor on the agenda at every meeting Media invited to every meeting Highlight Staff & Students every meeting Board Story sent to all staff, media, and Key Communicators the next day

6. K EY C OMMUNICATIONS Fridays News of the week Upcoming events Compelling stories Distribution All Staff Interested Patrons Media DESE & Elected Officials

7. G OVERNMENTAL R ELATIONS D AY Invite elected officials from all levels Eat together – students prepare / serve meal Find commonalities Personalize the effects of legislative actions Find ways to put officials next to students

8. H ERMANN L EADERSHIP B REAKFASTS Quarterly Breakfasts City County School Hospital Chamber of Commerce Communication Start with calendars Coordinate efforts Common ground will emerge

9. S OCIAL M EDIA Bearcat Central Blog Twitter

10. L ESSON L EARNED Not everyone wants to read a book when a paragraph tells the story. Not everyone uses electronic communications – find a way to reach staff and patrons who are “off the grid”. Listen

11. Q UESTIONS ? Contact Information: Mike Pratte Chris Neale 573-486-2116 x 1300 cneale@hermann.k12.mo.us