Cross-Campaign

Cross-Campaign » What is Cross-Campaign? » Tracking 101 » Possible Cross-Campaign » So whats the problem? » Tracking Cross-Campaign » Examples - How to set-up » Important Notes

What is Cross-Campaign? Whenever a visitor is supposed to create a conversion on a different action (campaign) then the one clicked upon

Tracking 101 » Visitor performs a click » Adsmarket system implements a cookie » Visitor reaches Thank-You page (converts) » Adsmarket pixel is loaded » Pixel finds cookie and reports information back to Adsmarket » Adsmarket system checks information (duplicate, etc) » Conversion is created

Regular Pixel – Lead, Sale Lead: &p1=[variable] Sale: e&currency=USD&amount=YOUR_SALE_AMOUNT&productid=YOUR_PRODUCT_I D&orderid=YOUR_ORDER_ID

» Publisher ID » Traffic source » Creative that was clicked » Time of click » Program clicked » Campaign clicked » Etc Cookie information

Possible Cross-Campaign » Lead/Sale: Visitor clicks on a Lead campaign, and may also convert on Sale later on (or vise-verse) Example – Registration & Deposit (Dating, Gaming) » Lead/Lead – Sale/Sale Visitor clicks on one campaign, but may convert on another of the same type, due to different payout Example – Travel (Sale), Dating » Special – Optimization Pixel

So whats the problem? If the information in the cookie registers campaign X, but the visitor converts on campaign Y – the system will not register a conversion. Who can report to us the actual action performed…? How?

Tracking Cross-Campaign » Visitor performs a click » Adsmarket system implements a cookie » Visitor reaches Thank-You page (converts) » Advertiser checks action performed and… » Adsmarket pixel is loaded (according to action performed) » Pixel finds cookie and reports information back to Adsmarket » Adsmarket system checks information (duplicate, etc) Note – system ignores campaign ID information in the cooke! » Conversion is created for the correct campaign

Cross Campaign Pixel – Lead, Sale Lead: =YYYY&action=lead&p1=[variable] Sale: d=YYYY&action=sale&currency=USD&amount=YOUR_SALE_AMOUNT&productid =YOUR_PRODUCT_ID&orderid=YOUR_ORDER_ID

Examples – How to set up Lead + Sale Lead + Lead Sale + Sale

Important Notes » Understand the conversion flow » Check if adv. Can change a parameter dynamically (campaignid) » Check if it is different Thank-You pages for each conversion type/payout

Questions ????