1. Advertiser Information

2. » Understanding the flow » Conversions » Advertiser Capabilities » Information for Support » Multi Currency » Important Notes

3. Understanding the flow » Thoroughly understand the flow the visitor goes through » Make sure where the conversion is supposed to happen » Various Adv terms (Player Points, minimum deposit) » Is it country restricted (UK cannot run FR offer) » Sale – only for first deposit? » In cases of multi-countries – does he pay in one currency or many?

4. Conversions » Is the conversion online or offline? » Cross campaign – is there an option the visitor will convert on a different or another campaign than the one clicked upon? » Unique by Adv – for future discrepancy

5. Advertiser Capabilities » Pixel or Server2Server? » Cross Campaigns - Can he report dynamic values or are there different pages? » Can he report orderid, P1? » Is the conversion Geo Targeted

6. Information for Support Advertiser Rate: » Advertiser's Category: Cross Campaign (Y/N): Cookie duration: Unique by the Advertiser (I.P, E-mail, etc): Miscellaneous (any other details?): Lead or a Sale: Advertiser ID: Program ID: Campaign ID: e-mail of tech contact person: » Tracking Preference: » [ ] Server Integration (Please confirm that Yuval has sent Optimization pixel to the advertiser) » [ ] Pixel Tracking

7. Multi Currency » How the system works » 1 currency to all programs – pros and cons » Multi currencies – pros and cons

8. Important Notes » Don't assume! The most complicated offers are the ones that are "it's a simple lead implementation… » Make sure you understand – if you dont we wont » Is the person on the other side Technical? » How do they work with other networks?