商务英语 Unit 11 Setting Up a Business 教材：新视野商务英语（下）

Unit 11 Setting Up a Business Objectives Language Focus Skills Business Communication Key Vocabulary lead-in Reading Homework

Objectives When the learners finish learning this unit, they should be able to providing information on setting up a business collecting information on setting up a business

Language focus Prefixes relative clauses

Skill Writing: business plan Reading: The idea man Listening: The interview

Business Communication Do the questionnaire

Key Vocabulary public limited companies (plc) Sole Trader or Sole Proprietor (UK) Partnership (UK) Private Limited Company (UK) Company secretary limited liability Ltd (limited) incorporated Inc Corp

Lead-in 1.This section checks that students have grasped the differences between the various arrangements for starting a business, and that they understand the implications that these differences have on the way the business is managed and can develop. Advantages: a sole trader a partnership a private limited company Disadvantages: a partnership/sole trader

2. Students first make a list of questions in pairs 2. Students first make a list of questions in pairs. Get them to group their questions under these headings: finance, product, recruitment, market, organization. Following this, a selection of questions from the different pairs can be put on the board and discussed. Many questions are possible and some examples are given.

Words and expression phenomenal: very unusual point reached to flop: to be unsuccessful fatal: having a very serious effect to stagnate: to stop changing a high: the maximum point reached to soar: to go up quickly to be in trouble: to have problems to slump: to go down suddenly

Language Focus Relative clauses Defining relative clauses 1.We use defining relative clauses to add essential information to a sentence. e.g. I mean the company that made me an offer for mine. 2.We use these relative pronouns to introduce a defining relative clause. * Whom is mainly used in formal, written English. 3.We can omit the relative pronoun when it is the object of the relative clause. e.g. Some of the applicants (who/that) we interviewed were very highly qualified.

Non-defining relative clauses 1.We use non-defining relative clauses to add non-essential information to a sentence. e.g. The company, which was started in 1983, is reducing its workforce. 2.We use these relative pronouns to introduce a non-defining relative clause. 3.We cannot use the relative pronoun that in a non-defining relative clause. 4.We cannot omit the relative pronoun in a non-defining relative clause. 5.We usually use commas to separate a non-defining relative clause from the rest of the sentence. e.g. The manager, who was in his late fifties, accepted early retirement.

Reading 1.Most students should be familiar with both the major computer manufacturers such as IBM, Apple, Compaq, Sun, etc., and also the main software producers like Microsoft, Netscape, Novell, Lotus, etc. 2.The text gives a profile of Roger Foster and traces his career through the different businesses that he has set up. Students may also have difficulties with the following vocabulary and idiomatic expressions.

Homework 1. listening to the tape after class. 2. reciting the new words and the text of key vocabulary. 3.writing a composition.