1. 商务英语 Unit 3 RETAILING
教材：新视野商务英语（下）

2. Unit 3 RETAILING Objectives Language focus Skills Key Vocabulary
Lead-in
Writing
Homework

3. Objectives
When the learners finish learning this unit, they should be able to
providing information on customers and service
collecting information on customers and service.

4. Language focus Make and do • we use do:
1.to take about activities without mentioning exactly what they are
2.to talk about work or a task
3.with a determiner +verb+-ing, to talk about activities that are repeated or take some time.

5. do nothing, do your best, do research, do the typing, do a job
• We use make:
1.to talk about creating or constructing.
2.with nouns connected with talking about sounds.
3.with nouns connected with travel.

6. make a complaint, make a mistake, make a suggestion, make a speech, make a decision, make plans, make money
• There are many other expressions with make and do which do not follow these guidelines. It is best to learn these or use a dictionary if you are unsure.

7. Skills Writing: a consumer survey report Reading: Richer Pickings
Listening: store layout

8. Key vocabulary retailing retailer shop store
outlet chain shopping centre
hypermarket superstore retail
park department store

9. Lead-in
1.In groups, discuss the retail business in your country. How has the business changed in recent years? What do you think are the reasons for these changes?
2.Hear Janet Moore, a retail specialist, talking about the difficulties facing British retailers who try to penétrate the US market. She talk about four companies:
Habitat The Virgin Group
The body shop Next

10. Words and expression
sales pitch: what salespeople say to persuade you to buy sth
to do sth up: to repair sth
quirky: unusual, untypical
alternative: not traditional
pushy: rude in trying to get what you want

11. Locating objects
at the front, at the back, at the top,
at the bottom
in the middle, on the left, on the right, above, next to
between, in front of, below, inside, behind

12. Writing 1
You have been asked to prepare and test a questionnaire that will be used in a consumer survey of customers of a chain of retail bookshops. The questionnaire will be used in interviews with customers to collect the following information:
Customer profile
Customer satisfaction
Attitudes to mail order and e-commerce

13. Writing 2
Write a report for the chain of bookshops, based on the information you obtained in the interviews.

14. Homework listening to the tape after class.
reciting the new words and the text of key vocabulary.
writing a composition.