SEO GUIDE LOCAL SEARCH OPTIMIZATION & MARKETING MADE SIMPLE Keyword Expansion for Local Category Search Andrew Shotland 310.902.7370.

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Presentation transcript:

SEO GUIDE LOCAL SEARCH OPTIMIZATION & MARKETING MADE SIMPLE Keyword Expansion for Local Category Search Andrew Shotland |

Looking for a Plumber in LA? Search Term#1 in Google Plumber los angeles:thecityoflosangeles.org Plumber los angeles ca:magicyellow.com Plumbing los angeles:magicyellow.com Plumbing in los angeles:losangelesplumbingdoc.com Plumbing los angeles ca:thecityoflosangeles.org Plumbing and heating los angeles:adeedo.com Los angeles county plumbing:ladpw.org Emergency plumbing los angeles:tvplumbing.com Economic plumbing los angeles:yellowbot.com Plumbing west los angeles:magicyellow.com Plumbing contractors in los angeles:plumbingweb.com Plumbing service los angeles:1800anytime.com Plumbing and los angeles:losangelesplumbingdoc.com Plumbing co los angeles:magicyellow.com

Variations in Title Tags

Content

Alternative Navigation Paths

Micro-Categories/Tag Pages

Targeted Backlinks

SEO GUIDE LOCAL SEARCH OPTIMIZATION & MARKETING MADE SIMPLE Keyword Expansion for Local Category Search Andrew Shotland |

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