Feeding the Content Monster: How to Repurpose Your Association's Web Content for Use in Social Media Leslie OFlahavan, Association Media & Publishing March 19, 2013

Content monster wannabe © E-WRITE 20133

Content monster wannabe © E-WRITE 20134

Content monster © E-WRITE 20135

Topics for todays workshop 1.Reuse web content as the source material for social media messages 2.Use your web content to produce evergreen social media messages 3.Write H1 headings so you can use them in social media 4.Know which types of web content do not make good social media messages © E-WRITE 20136

Part 1: Reuse web content as the source material for social media messages © E-WRITE 20137

Reuse web content for social media messages: The Old Familiars Press release Article Publication Event Report © E-WRITE 20138

The Old Familiars: Press Release © E-WRITE 20139

The Old Familiars: Article © E-WRITE

The Old Familiars: Publication © E-WRITE

The Old Familiars: Event © E-WRITE

The Old Familiars: Report © E-WRITE

Part 2: Use your web content to produce evergreen social media messages © E-WRITE

Nose-to-Tail: The Whole [Content] Movement © E-WRITE

Search your web content for evergreen social media messages: Four New Candidates 1.Weve said it before, but today its in the New York Times 2.Hey kids, want to see the Parent Handbook? 3.Good stuff, good stuff. You might want to take a look at this 4.We know its old content, but its still interesting © E-WRITE

1. Weve said it before, but today its in the New York Times © E-WRITE

2. Hey kids, want to see the Parent Handbook? © E-WRITE

3. Good stuff, good stuff. You might want to take a look at this © E-WRITE

4. We know its old content, but its still interesting © E-WRITE

4. We know its old content, but its still interesting © E-WRITE

Part 3: Write H1 headings so you can use them in social media © E-WRITE

Reuse made easy: A good heading for web content often equals a good social media mesage © E-WRITE

A good web content heading = good social media message © E-WRITE

Revise this heading so it can be reused for Facebook or Twitter © E-WRITE

Part 4: Know which types of web content do not make good social media messages © E-WRITE

These types of web content do not make good social media messages Organization-focused content Obligatory content Tiresome content Mechanically archived content © E-WRITE

Organization-focused content doesnt make good social media messages © E-WRITE

Obligatory content doesnt make good social media messages © E-WRITE

Tiresome content doesnt make good social media messages (duh) © E-WRITE

Mechanically archived content doesnt make good social media messages © E-WRITE

Questions? Comments? Contact info: Leslie OFlahavan, E-WRITE © E-WRITE

Resources PPT for todays session Go to ewriteonline.com > Whitepapers Download Guide to Writing for Social Media Go to ewriteonline.com > Whitepapers © E-WRITE