Leveraging Best Practices for Digital Asset & Marketing Collateral Management HITMC 2018 April 6, 2018

Brand Ambassador

Brand Advocate

Introducing the… Time Bandit

Common Time Bandits Those sneaky time bandits are at it again… Searching for digital assets Making minor updates to marketing materials Responding to special requests Policing brand standards Updating projects

Common Time Bandits Tracking materials Wasting budget Those sneaky time bandits are at it again… Tracking materials Wasting budget Storing branded promotional items Tracking spend and submitting to accounting

What Are Your Common Time Bandits?

RECLAIM Your Time Start focusing on what you should be doing

HIGH-LEVEL STRATEGIES TO RECLAIM YOUR TIME

Leverage Technology Digital Asset Management Platform To Reclaim Your Time Digital Asset Management Platform Marketing on Demand Platform  

Manage Brand Consistency Control and share marketing assets Enable wide distribution of materials without risk of unauthorized changes Improve Marketing Cycle Time Eliminate cumbersome email approval processes Incorporate an online print platform Optimize Marketing Spend Standardize processes that can be replicated and scaled over time

SPECIFIC STEPS TO RECLAIM YOUR TIME

Incorporate a digital asset management solution Store all your digital assets in one centralized repository Work directly from your desktop using plugins that connect your favorite desktop software Deliver video that is ready to play across a full range of media and applications Assign metadata to files to facilitate search routines Detect and intercept duplicate assets regardless of file format and crop

Implement a marketing on demand platform Empower sales teams, channel partners, franchisees, and other authorized users to produce marketing approved, brand compliant materials Convert special requests to systemic solutions that are brand compliant, freeing up valuable graphic design time Offer variable data publishing that brings template design, data file definition, business logic, and print stream creation together into one platform to create highly personalized messaging

Implement a marketing on demand platform (continued) Offer a web-to-print system that provides an automated solution for creating, printing, and managing the delivery of static, versioned and variable data pieces Incorporate workflows for order approval and user budget controls Offer comprehensive role/user-based permission controls to support organizational needs Manage inventory for promotional items to eliminate storage requirements Manage signage for events

KEY POINTS TO REMEMBER

Key Points to Remember 1. Discover ways to work smarter by reducing the time- wasting interruptions 2. Leverage technology so it controls and performs the repetitive, mundane tasks necessary, so you can focus on more valuable work 3. Repurpose existing dollars currently consumed by waste

Key Points to Remember

Questions & Answers About L&R L&R helps clients manage, produce and distribute brand compliant information. By creating technology-enabled solutions, L&R focuses on helping marketing teams develop business processes that are repeatable and scalable efficiently driving brand compliance and marketing productivity.