MOBILE SEARCH STATS.

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Presentation transcript:

MOBILE SEARCH STATS

MOBILE SEARCH STATS The total number of US searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million searchers. (source: comScore)

MOBILE SEARCH STATS Desktop searches were down 6% between November 2011 and November 2012.

MOBILE SEARCH STATS BIA/Kelsey has predicted that Mobile search queries will overtake desktop queries by 2015.

5 MOBILE SEARCH STATS In the UK mobile search increased 400% between 2011 and 2012 and the number of searches from smartphones doubles every month (source: Fresh Egg)

MOBILE SEARCH STATS Four out of five people use their smartphone to look up local information, 2 out of 3 then took direct action and 1 out of 3 concluded a purchase

MOBILE SEARCH STATS Over 70% of people worldwide use their smartphones to search for products, shops and information

MOBILE SEARCH STATS 52% of UK smartphones owners use their device to search on a daily basis

MOBILE SEARCH STATS 67% of smartphone owners surveyed by the Mobile Commerce Compendium had used their device to search for information in the previous seven days.

MOBILE SEARCH STATS eMarketer estimates US mobile search ad spending will top $3.5 billion in 2013 and represent 18% of digital search ad spending, up from 11% in 2012.

MOBILE SEARCH STATS On average each mobile search triggers almost two follow-up actions.

MOBILE SEARCH STATS More than half (55%) of conversions from mobile search take place within the hour, while 81% of conversions occur within five hours.

MOBILE SEARCH STATS 45% of all mobile searches are goal- oriented and conducted to help make a decision. This rises to 64% when the user is in-store.

So what are you waiting for? MOBILE SEARCH STATS So what are you waiting for?