All adults

All adults: their av world Predominantly light TV viewers who are using subscription services more frequently to create their own content viewing schedules and therefore becoming harder to reach & engage on traditional TV. 60% of all adults are light commercial TV viewers1 22% of all adults have used a commercial Broadcaster Video on Demand service in the last 4 weeks2 27% of all adults have used a Subscription Video on Demand service in the last 4 weeks3 Source: 1. IPA Touchpoints 2018. 2. TGI Q3 2019. Commercial includes All 4, ITV Hub, My5.

78% of adults are cinemagoers Source: TGI Q2 2019.

Streaming FUELs their passion for film Cinema remains a great way of engaging with entertainment-loving adults - 91% of those to use Netflix, Amazon Prime or Now TV in the last month are cinemagoers. +26% uplift Source: TGI Q3 2019. Target: Used/not used either Netflix, Amazon Prime or Now TV in the last 4 weeks.

STANDING THE TEST OF TIME & TECHNOLOGY Admissions source: Comscore

cinema experience cannot be replicated 72% agree the cinema experience cannot be replicated (on Tv, Laptop or Mobile) Source: FAME 2018.

Cinema provides escapism and shared experiences The big screen allows audiences to immerse themselves in captivating stories and plays a key part in their social calendar. 71% 64% “A trip to the cinema lets me escape from everyday life” “The cinema is a great way to spend quality time with family and friends” Source: FAME 2018.

92% of cinema visits are shared A shared experience 92% of cinema visits are shared Average group size of 2.6 35% visit in a group of 3+ Source: FAME 2018.

Cinema audiences love the hype and the conversation Every year the biggest film releases are surrounded by hype and anticipation, sparking conversation and opinion with others. 50% 42% “I love the hype surrounding big film releases at the cinema” “I love sharing my recommendations on films I have seen” Source: FAME 2018.

Unmissable moments amass huge audiences Cinema provides unmissable cultural moments - hype, anticipation and word of mouth combine to attract huge audiences to the big screen. Spectre 10.5m industry admissions Beauty & The Beast 8.9m industry admissions Star Wars: The Last Jedi 8.4m industry admissions Incredibles 2 7.6m industry admissions Avengers: Endgame 10.5m industry admissions The Lion King 9m industry admissions Source: DCM admissions cube.

Engage cinemagoers with unmissable moments in 2019 & 2020 Reach and engage cinemagoers with a range of highly anticipated releases through 2019 and beyond… Frozen II Star Wars: The Rise of Skywalker Bond 25 Wonder Woman 1984 Tenet Jumanji: The Next Level Mulan Black Widow Minions 2 Soul Source: DCM Aston campaign planner.