MARKETING RESEARCH FOR HIV/AIDS DRUG : SOUTHEAST ASIA Presented By Myat Htay Kyi June 25, 2000

INTRODUCTION HIV/AIDS came to Aisa late 1980s How do they engage CSW, Unsafe sexual practice Inject Drugs Blood Supply Solution in Asia's own way

OBJECTIVES How number of people living with HIV/AIDS Everyone should be on treatment Send the message of drug to the patients

Problems Surveillances Systems: Difference between Estimated and Reported

AIDS THREATENED IN ASIA

AIDS THREATENED IN ASIA 8 million people are infected = one quarter of total infected worldwide Economic Situation and HIV/AIDS infected High- Risk group of Transmission of HIV/AIDS in Southeast Asia

HIGH-RISK GROUPS OF TRANSMISSION OF HIV/AIDS IN ASIA Tourists Business People Migrant Labors Fisher Men Sea Men Commercial Sex Workers CSW Families And Local CSW woman

TYPE OF HIV/AIDS Total number of HIV Infection: 6.7 million Overall Adult Prevalence of HIV: 0.60% Predominant Mode of Transmission for Adults Hereto* Prevalent HIV-1 Subtypes: C,E,B+

RESEARCH DESIGN Based on Health Promotion Activities Both Urban and Rural Physician/Health Professionals (to improve their awareness & cooperation)

ANTICIPATED RESULTS patients population and what conditions how frequently they visited what therapeutic is suitable for Data will suggest Amount of services depend on income generation

CONCLUSION AND RECOMMENDATION Health promotion activities motivates Recommendation To produce the Western therapy in Asia Cheaply Alternative medicine systems