Proposal Presentation to the (Title of Proposal) Proposal Presentation to the Project Management and Oversight Panel __(date of Presentation)__

Collaboration Partners Industry leader name Company Title Contact Information Lead investigator name University Department Contact Information Lead investigator name University Department Contact Information Funding Requested: $ Source(s) of matching funding and indicate if these funds are (a) committed, and (b) available

Executive Summary What is the large unmet need? What is the product or service to be commercialized? What is the business opportunity? What is the timeline to commercialization?

Statement of Unmet Need State the medical / life science problem or unmet need Explain: number of individuals are impacted (U.S. & worldwide) associated costs size of the market (potential total annual sales of product / service)

Current Market Conditions What is the current solution / process / standard of care / etc. that exists in the market today? What are the gaps or problems with the current approach(es)

Proposed Solution Explain the proposed product or service to be commercialized Why is the proposed solution innovative / unique / novel / cutting edge How does your proposal create a better solution

Scientific and Technical Basis Explain the underlying science / technology that supports development of the proposed solution

The Team Who is on the team and what is their experience and expertise regarding achieving the critical elements required to succeed, i.e. mission-critical areas such as: technology development, product development, commercialization, regulatory, reimbursement, etc. Explain the team’s: communication plan accountabilities for achieving milestones plan to declare and solve communication / teamwork breakdowns management and leadership experience for addressing both current and future needs and /or the plan for recruiting the talent required

Product Development Plan What is the proposed solution’s current status/stage of technology or product development What are the key steps in the product development plan What are major risk factors to success of this plan What is the plan to mitigate these risks What is the status and plan for meeting applicable regulatory and reimbursement requirements

Key Objectives for Product Development Use the following template to provide objective steps, estimated timelines and budget required to reach the proposed solution Product Development Steps & Accountablity Timeline for Completion Est. Budget to Complete 1. 2. $ _________ 3.   4. 5.  $ _________ Totals:

Commercialization Plan Describe the business (manufacturing / service / license IP / hybrid / etc.) Who are the target customers What is the value proposition How will the product / service be marketed and distributed

Competitive Advantage and IP Strategy Who are the current competitors / potential competitors What is the competitive advantage / what barriers to (competitors’) entry are in place: Status of freedom to operate Current intellectual property (to whom it belongs) Pending patents / applications What is the patent strategy going forward

Revenue Plan How will pricing be determined What is the revenue plan If reimbursement relies on billing codes from Healthcare Common Procedural Coding System (HCPCS), are these codes already in place / or is there a plan to obtain?

Financial Plan What is the plan to reach profitability and/or raise follow- on funding What are the probable sources for follow-on funding (NIH, STTR/SBIR, Angel funding, venture capital, corporate partnerships, etc.) How much capital is required to get to market How much capital is required to reach cashflow breakeven

Economic Impact for Virginia Given success, how will this project impact economical development in Virginia: job creation in the first 3 years, in years 4-7 how much capital will be raised in the first 3 years what are projected profits in years 5-7 other

Summary What are the key reasons this project should be funded?