3.02 Identify Expenses in Sports and Entertainment Marketing

Expenses The cost of doing business.

Budgetary Expenses Administrative expenses Entertainment of potential/existing sponsors. Insurance Office supplies Rent Staffing Trademark development and maintenance. Travel

Talent Expenses Include: Compensation Gifts Parties

Event Expenses Include: Advertising After-event entertainment Food and beverage services Judges Officials Photographers Prize Money

Production Costs Include: Crew per diem (allowance for daily expenses). Lights Practice venue Site preparation Sound and stage setup Sponsor gifts Ticket production

Facility Expenses Include: Facility rental Risk management and liability insurance Storage space rental Security Utilities