2. Event Development, Planning, Promotion and Logistics

4. What makes a great event? A discussion on how to make it crazy good – without going crazy...

5. Planning, Planning and more Planning A discussion on how to make it crazy good – without going crazy...

6. 6 – 12 Months Out WHAT IS THE BUDGET? What is the purpose of this event? Fundraiser Brand Awareness/Product Promotion Celebration

7. 6 – 12 Months Out Pick a Date (and stick with it!) Check for calendar conflicts Choose a Theme (and stick with it!)

8. 6 – 12 Months Out Site visit at potential sites Feasibility, Capacity, Lighting, Power, Kitchen Facilities, Access

9. 6 Months Out Create contact list for vendors: site rental, table/chair rental, decorations, food, drinks, sound/lights, entertainment, promotional materials, media buys, etc. Investigate need for permits, licenses, insurance, etc.

10. 6 Months Out Determine # of attendees Compile mail/email lists Cost Estimates Draft initial budget/spending plan

11. 3 – 6 Months Out Get written contracts from vendors (site, entertainment, food, etc.) Invite/Confirm VIP’s, Speakers, Sponsors, etc.

12. 3 Months Out Develop Graphics Logo Save the Date, Invitation, Promotional Materials Set marketing and public relations schedule Start-up to Wrap-up

13. 3 Months Out Investigate need for permits, licenses, insurance, etc.

14. 3 Months Out Request logos (sponsors) Order invitations, promotional materials Complete mailing list Sign contracts

15. 2 Months Out Mail invitations, distribute promotional materials Confirm orders and contracts

16. 1 Month Out Walk-through venue Confirm orders and contracts