Employer Engagement Achieving the Gatsby Benchmarks This workshop will explore the best practice that exists to help and support practitioners in working towards and achieving the Gatsby benchmarks. Employer Engagement Stuart Graham & Nicola Roberts Inspira

Effective Employer Engagement Activity – Pitching your Ask Overview National update Effective Employer Engagement Activity – Pitching your Ask Give an Hour Warning: This will probably raise more questions than answers, but that’s good!

3146 schools and colleges across in the UK 1 - A stable careers programme 6% 2 - Learning from career and labour market information 32% 3 - Addressing the needs of each pupil 13% 4 - Linking curriculum learning to careers 26% 5 - Encounters with employers and employees 38% 6 - Experiences of workplaces 37% 7 - Encounters with further and higher education 12% 8 - Personal Guidance 49% CEC data as of July 2018

Deliver the Gatsby Benchmarks by the end of 2020 At least nine employer activities per young person - one employer encounter in each year of secondary education and a further two experiences of the workplace School surveys, collected over 2016 and 2017, show that about two thirds of those minimum nine activities are taking place already This translates into about 4 million employer encounters each year and about 1 million workplace experiences The volume gap shows that we need another 1.7 million employer interactions each year

Engaging Employers Top Five Tips Plan ahead Who and how to engage Making new employer connections Getting the most out of activities Maintaining strong relationships

Plan Ahead HOW could a business help my students? HOW could a business help you and your colleagues? What sort of businesses would be most suitable? Be familiar with Labour Market Intelligence Plan Ahead

Plan Ahead WHY WOULD a business help your students? WHY WOULD a business help you and your colleagues?

Map who you already know or work with Map who you already know or work with? Enterprise Adviser, Staff, students, parents, suppliers, employers, governors Assess and audit appropriateness, research, involve students as a project Who will centrally maintain your employer network? Keep it simple, be aware of GDPR Who and how to engage

Client Relationship Management (CRM) – is it? CRM is a software programme designed to maintain and manage all your contacts and activities Or A culture within your organisation that everyone understands and commits to?

Making new employer connections Use social media, attend external employer networking events, raise your own profile What is your ask, and don’t be afraid to ask, you’ll be amazed What’s in it for the business? Making new employer connections

Getting the most out of activities Clarity and communicate, agree outputs and impact measures, win-win Meeting and greeting, safeguarding , 1st impressions, get the basics right, do a walk through yourself Stimulate engagement from students, research the employer, charm them with facts Follow up – thank you, celebrate success, PR, immediate social media Getting the most out of activities

Communicate like a business, because you are a business… What is your communication strategy? How many of you have a Twitter, Facebook or Linkedin account? How long does it take you to promote good news on your social media platform? How many of you have used students to help develop your social media strategy and campaign?

Maintaining strong relationships Record and track activity, outcome and impact Keep them informed, send updates, invite them to school events, use social media Be aware of your touchpoints – map your employer journey – mystery shopping exercise Keep your promise and celebrate success!!! Maintaining strong relationships

Track, record, evidence and measure impact – the so what? The new to be launched Careers Leaders programme (updated TRACKER) Ensure your registered and receiving updates and attending workshops, webinars Knowing the so what, helps promote and develop your network and is great for marketing

Fun Bit!!! Task Your Enterprise Adviser has put you in touch with an international civil engineering company who are currently building a brand new £250m hospital in your town. They have expressed an interest in working with a local school and are open to ideas and have agreed to meet. Prepare a short 2min pitch outlining the opportunities and benefits for both the school and the business. (Note: You are competing with 5 other schools who have also been approached but the company will only choose one school to work with)

The WHY, did you think about? Apprenticeship Levy Degree Apprenticeships Addressing stereotypes Identifying Talent Corporate Social Responsibility Public Services (Social Value) Act 2012 CPD opportunities for their staff Giving Something Back Work shadowing PR opportunities Helping them meet social output KPIs in the tenders Graduate internships Undertaking project work Becoming an Enterprise Adviser Becoming a Governor Ask them to sponsor awards Ask them to sponsor teaching resources/space Give them access to your gym/4G pitch

https://www.careersandenterprise.co.uk/give-an-hour

www.inspira.org.uk/corporate Search @inspiraforlife