Chapter 8 – online marketing Sheetal Chhabra

Online Marketing Online Marketing refers to Internet Marketing or Web Marketing. It is the process of growing and promoting an organization using Internet. e.g. Ebay.com, flipkart.com

Objective of Online Marketing Build Customer Loyalty by creating communities. Able to reach at small group and online communities. Pull and Push Marketing is transformed on net. Support customer initiated information. Make promotions relevant to customer. Effective marketing needs consumer information with good scope of privacy.

Online Marketing Strategy Developing Product Developing Website Marketing strategy.

Developing Product The key to develop product is exclusive. The potential customer should be provided with what they want. Develop a product with large geographic target and a wide appeal. Research should be done to find out exactly what people want and when the product should be developed.

Developing Website Website should evoke visitors to take action. Right words can turn visitors into customers. Fancy graphics do not make sales – words do. Explain why the product is the solution to visitors problem. Wrong words might cause them to click away and never return.

Developing Marketing Strategy Marketing strategy is the final process. The plan must include short term and long term strategies. Short term strategies bring a temporary traffic over time. E.g. participation in forums, search engines. Long term strategies bring steady targeted traffic over time. E.g. social sites, blogging.

Advantages of Online Mktg Increases opportunities. Less expensive. Easy to search. More attractive. Many customers. Detailed information. Incorporate demos. Worldwide.

Limitations of Online Marketing Technology. Quality. Internet Connections. Does not allow to touch, smell and taste.

Tools of Online Marketing LinkedIn. Face book. E mail marketing. Cell phone. Banner ad. Forums.