Audience, a central target?

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Presentation transcript:

Audience, a central target? A debate on audience starting from my experience in Palais de la découverte Bernard Blache 2015

Bernard Blache 2015

Audience abracca Bernard Blache 2015

Who are the visitors of Science centers – Technical museums Scholar groups General audience Categories (students, engineers,retired, disabled) Non usual visitors Bernard Blache 2015

Some factors to increase audience The place Spectacular topics Interactivity Events Bernard Blache 2015

Some key words… Bernard Blache 2015

The benefits of a large audience Visible for authorities Visible for public Visible for medias Income Communication Access to network of « great exhibitions » Bernard Blache 2015

The disavantadges of a large audience Adaptation of the museum Number of employees Museology Disney park ? Bernard Blache 2015

The balance The ICOM definition of a museum : open The self financing A stimulation for employees Bernard Blache 2015

What about deontology ? Last annual meeting of the french committee of ICOM was dedicated to deontology, particularly on the topic of due respect to human remains. Can we show everything to attract a very large audience ? Bernard Blache 2015

Thanks ! Bernard Blache 2015