Media Communication channels through which news, entertainment, education, or promotional messages are circulated. Media includes every broadcasting and narrowcasting medium such.

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Presentation transcript:

Media Communication channels through which news, entertainment, education, or promotional messages are circulated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.

News Inform: Facts on events; incidents or special interest. ENG’s : Electronic News Gathering Narrative with information Informative Interview Style – think “Open Ended Questions”

News ENG’s : Crime Stoppers Narrative with information: Informative: How Things Work: Lead Batteries

Entertainment Entertain: Provide entertainment for the viewing audience Narrative – Story line Music Video Montages

Entertainment Narrative – Story line - Tuesday Music Video Montages

Education Educate: Provide the viewing audience information that’s purpose is to teach them something. Narrative – Story line Instructional

Education Narrative – Story line Instructional

Promotional Messages Persuade: Provide viewer with information and try to get them to change their mind / opinion about something. Narrative – Story line PSA – Public Service Announcement

Promotional Messages Narrative – Story line – Crime Stoppers PSA – Public Service Announcement - Abuse