Dave Gossman – Atwater High School Agriculture Department Running Your CTE Program like a Successful Business and Championship Caliber Team Dave Gossman – Atwater High School Agriculture Department

A little background info on this guy …… Originally (high school tenure) from Arroyo Grande (Pismo Beach), CA Moved to CA Central Valley 10 years ago 9 years Atwater High School – Agriculture Department

A little more info please …… 2nd Grade “Career” Goal – “Dolphin Trainer” A.S. Degree in Exotic Animal Training and Management (Moorpark College) 10 year career with Dolphin Quest (Hawaii, Tahiti, and Moorea) B.S. and M.S. in Agriculture Science (Cal Poly, SLO)

CATA and NAAE’s 2010 Outstanding California Secondary / High School Agriculture Program

Partnerships / Resources Running Your CTE Program like a Successful Business and Championship Caliber Team Partnerships / Resources Marketing, Promotion, and Recognition “Organization" Identify "Product" Identify & Implement Goals and Objectives “Vision”

The “Atwater” Story 2001 2002-2003 Atwater expanded with another high school (Buhach Colony) District lines for new campus was predominantly “rural” students within area / community 4th year of completely new set of agriculture teachers Retirements Transfers to new high school campus and community colleges AHS campus predominantly low income, “city” of Winton / Atwater

“Don’t look at what is, rather what can be”

“Don’t look at what is, rather what can be”

“Don’t look at what is, rather what can be”

“Don’t look at what is, rather what can be”

“Don’t look at what is, rather what can be”

“Don’t look at what is, rather what can be”

“Don’t look at what is, rather what can be”

A Dam Photo

“Have a VISION” – Make it Happen Clean and Organize Reason/Purpose It makes a POSITIVE statement It sets the tone “Professional” Inventory knowledge Keeps the atmosphere/environ ment fresh and current Facilities/Program become a “Highlight”

“Have a VISION” – Make it Happen Clean and Organize Areas to Clean / Organize Classroom / Facilities Courses / Pathways Curriculum

Program Pathways / Curriculum (Appendix I) Organizing Your Curriculum and Pathway Courses I have no idea who this is.

“Have a VISION” – Make it Happen Department Chairs: Bring In and Build a Team that Shares the Same Vision Bring in People with More Talent, Knowledge, and Skill than You Empower Staff and Allow Them to Work Towards Program’s “Vision” and Goals Within Their “Niche” and/or Area of Expertise “Have a VISION” – Make it Happen

“Have a VISION” – Make it Happen Establish and Build a Foundation Simple Basic “Have a VISION” – Make it Happen

“Have a VISION” – Make it Happen Identify Your “Product” / Objectives Premier Leadership, Personal Growth, & Educational and Career Success Getting Students Involved Making a Positive Difference in the Lives of Young People “Have a VISION” – Make it Happen

“Have a VISION” – Make it Happen Set Goals/Objectives Each Year (Chip away towards the “vision”) Identify Staff Responsibilities Summer Retreat Program of Activities “Have a VISION” – Make it Happen

Identifying Staff’s Responsibilities (Appendix II) Program of Activities (Appendix III)

Marketing Your Product (Who?) Students Counselors Administrators District / Board Members Teachers / Staff Parents Community Industry

“Gossmanisms” “People look upon support and donations as an investment towards a worthy/import ant cause”

“Gossmanisms” “People will continue to ‘invest’ in something when they see the positive return on their investment”

Marketing Your Product (How?) School Media (daily bulletins, newspaper, etc..) Local Media Newspapers Television Radio Internet Web Page Promotional / Marketing Supplies Program of Activities (POA) Advisory Meetings Annual “State of the Union” address to Advisory Board, School/District Staff, Feeder Schools, Community, Industry, etc… Community Service Data Enrollment #’s Updates, Results, Trends, etc….

Program Web Page Atwater High Ag / FFA Web Page (Appendix IV) www.AtwaterFFA.org

Program Web Page Atwater High Ag / FFA Web Page (Appendix IV) www.AtwaterFFA.org

Program Web Page Atwater High Ag / FFA Web Page (Appendix IV) www.AtwaterFFA.org

A Dam Sign

Program Web Page Atwater High Ag / FFA Web Page (Appendix IV) www.AtwaterFFA.org

Program Web Page Atwater High Ag / FFA Web Page (Appendix IV) www.AtwaterFFA.org

“Always go first class” “Gossmanisms” “Always go first class”

Implementing Your Marketing Plan Establish Your Program’s Foundation Courses / Pathways 3-4 Pathway s “Foundation” Courses Be Proactive, not Reactive Make decisions that are EFFICIENT and PRODUCTIVE Establish Goals/Objectives and Calendar for Year Prior to start of school year (retreat) Communicate/list them in POA Utilize Ag Leadership class / FFA Chapter Officers to implement calendar Assess / Re-evaluate each year during retreat

Implementing Your Marketing Plan Organize / Collect Data Enrollment #’s (Pathway Retention #’s) Course Pathways / Course Enrollment Advertise (Promote) Your Program (“Product”) Create a program logo (school/program name, mascot, CTE, etc..) – School Colors Purchase “advertising” products that will be used/utilized (FIRST CLASS) Logo and/or list school/program name on everything (use school colors)

Collect and Gather Data Department / Enrollment Data (Appendix V)

Implementing Your Marketing Plan Maximize Marketing / Advertising Opportunities “Thank You” Recognition Appreciation

“Market, Promote, Recognize, & Appreciate ……. “Gossmanisms” “Market, Promote, Recognize, & Appreciate ……. Market, Promote, Recognize, & Appreciate”

“If you look good, they look good” “Gossmanisms” “If you look good, they look good”

“People will invest in a good product” “Gossmanisms” “People will invest in a good product”

Building Partnerships Students Promote / Market Courses, Pathways, Program Middle School Recruitment/Presentation Web Page / Brochures / Informational Handouts School information resources (Course Catalogs, Registration Material(s), etc..) Marketing / Promotional Material Be organized and Implement goals/objectives Provide opportunities for personal, educational, and career success Create a challenging, yet fun and enjoyable atmosphere

Building Partnerships Counselors, (District/School) Administration, and Board Members Patience Develop and Produce a “Good Product” Student involvement Student success (personal and academic) Communicate …. Communicate …. Communicate Data Production “Results” (student success) Get them involved Market and Promote Genuine Gratitude and Appreciation

Building Partnerships School / District Staff Custodians, Secretaries, Cafeteria, Special Ed, Librarians, District Office Staff, etc… Any/all people you come in contact (directly or indirectly)with each year Genuine Gratitude and Appreciation Recognize Appreciate “Thank You’s”

Building Partnerships Teachers Collaborate Communicate Respect their “product” / program Parents Market / Promote

Dam Concrete

Building Partnerships Community Local Media Once you get “in” with an article = “THANK YOU”, Recognize, Appreciate Any “new” opportunity (radio, television, etc…) = “Thank You”, Recognize, Appreciate Stay on Message (Program’s “Product” / Objectives)

Building Partnerships Community Boosters Communicate Stay Organized / Productive = Support Recognize, appreciate, “Thank You’s”

Building Partnerships Community Market and Promote Communicate / Share: “Vision” Needs / Resources

Building Partnerships Industry Communicate / Share Program: “Vision” Needs and Resources Genuine Recognition, Gratitude, and Appreciation

“You never know unless you ask” “Gossmanisms” “You never know unless you ask”

“If you want to be successful, hang around other successful people” “Gossmanisms” “If you want to be successful, hang around other successful people”

“ Don’t reinvent the wheel” – “Gossmanisms” “ Don’t reinvent the wheel” – “Take advantage of your colleagues”

“Always strive for better efficiency and increased productivity” “Gossmanisms” “Always strive for better efficiency and increased productivity”

“It’s gonna take time and effort” “Gossmanisms” “It’s gonna take time and effort”

Summary Establishing a solid foundation of …. a “vision” a passionate team that shares that “vision” cleanliness and organization clear goals / objectives efficiency, productivity and success making a positive difference ….. will generate a vehicle of support and resources to continue, strengthen, build, develop, and support that foundation.

Summary The #1 …. most important …. highest priority ….. key to success is: Show genuine gratitude and appreciation towards any/all support Recognize that support