Coach Education in Disadvantaged Communities Workshop Simon Kirkland www.sportstructures.com

Workshop Outcomes Describe the profile of coaches in areas of deprivation Identify how to recruit potential coaches from deprived / disadvantaged communities Create a coach development model for your organisation Explore methods to measure success Plan for a broader coach workforce www.sportstructures.com

Workshop Outline Session 1 – Describe the Profile of Coaches in areas of deprivation Session 2 – Create a coach development model Break Session 3 – Methods to measure success Session 4 – plan for a broader workforce www.sportstructures.com

Quiz How many people coach sport in the UK? What % have a coach qualification? What % are paid? What % are full time? What % of coaches are from a minority ethnic background? What are the seven factors which are considered to contribute towards deprivation? Identify the three main categories for community? List the regions in order of the most deprived in England (Sport England regions) What is community cohesion? www.sportstructures.com

Quiz answers Number of Coaches: 1.2 million Number with qualification: 38% (470,000) Number paid: 19% (230,000) Number full time: 5% (60,000) What % of coaches are from a minority ethnic background? 5% (2004) What are the seven factors which are considered to contribute towards deprivation? Income Employment Health deprivation and Disability Education Skills and Training Barriers to Housing and Services Crime Living Environment Identify the three main categories for community? Wilmott (1986) provides insight into communities through identifying three main categories of community: Interest communities – people that share interests ie. Sport Place communities – people within a limited geographical boundary ie. Neighbourhoods Communities of attachment – people with a sense of belonging ie. religion www.sportstructures.com

Quiz answers List the regions in order of most deprived in England? North East North West Yorkshire and Humberside West Midlands London East Midlands South West East South East What is community cohesion? Community cohesion incorporates and goes beyond the concept of race equality and social inclusion. A cohesive community is one where: there is a common vision and a sense of belonging for all communities the diversity of people’s different backgrounds and circumstances are appreciated and positively valued those from different backgrounds have similar life opportunities and strong and positive relationships are being developed between people from different backgrounds in the workplace, in schools and within neighbourhoods. Community facilitation and conflict resolution are ways of developing a more cohesive community. (Factsheet No 15: Community Cohesion and Neighbourhood Renewal) www.sportstructures.com

Coach Profiles Working Individually Draw the profile of your present coach workforce How does your organisation currently recruit coaches? draw this process www.sportstructures.com

Scenarios What are the issues and barriers? What can you do to overcome the issues & barriers? www.sportstructures.com

Understanding Issues & Barriers Definitions Issues – personal problems, esp. difficulties or disagreements with someone or something (Webster’s New Millennium Dictionary of English 2007) Barriers - anything that restrains or obstructs progress (dictionary.com, 2007) www.sportstructures.com

How to recruit potential coaches from disadvantaged communities In pairs, discuss How to engage with deprived/disadvantaged communities – with the aim to identify and recruit potential coaches Draw the profile of a coach from a deprived/disadvantaged community What additional support will they require? Now compare this with your current coach profile Feedback to the rest of the group www.sportstructures.com

Coach Recruitment Target communities Work with existing agencies Specific marketing Candidate focussed www.sportstructures.com

Sport Structures Coach Education for Disadvantaged Communities www.sportstructures.com

Create a Coach Development Model In groups agree and list; Pre-coaching qualifications and training needs Create a new coach development model for your organisation Feedback to the main group www.sportstructures.com

Sports Structures Ltd Coach Development Model The Coach Intervention programmes Professional Development Data Collection Deployment SCUK Courses NGB Awards Mentoring Education resources Coach research Basic Info Need analysis Paid employment Voluntary placement Community Sports Coach CSLA Basic skills Business skills Conferences www.sportstructures.com

Exploring Methods to Measure Success Monitoring Success of the coach development model Sports development team Involvement of key partners e.g. tutors, trainers, work placement organisations Direct feedback from the new coaches Case studies from the coaches and line managers How are you going to evaluate? In groups suggest ways in which you can evaluate success www.sportstructures.com

Key Performance Indicators Essential to be realistic when setting your output indicators Remember that outcomes are not so easy to measure, but can be extremely powerful Limit the number of indicators to collect only relevant information be realistic about time and resources Make the indicators useable do they actually measure what you need to show funders? are they easy to measure? www.sportstructures.com

What’s next? Individually Write a list or plan of what you are going to do differently……………… www.sportstructures.com

Plan for a broader Coach workforce Must have… Mixed blessings… Acceptance of the existence of constant issues and barriers. Adequate knowledge and experience of the coach industry. Patience, time, the ability to nurture low confident individuals leadership and or coaching experience Past sport experience (positive or negative) Support from the organisation Nice to have… Major barriers… Additional financial resources to enable consistent support to be provided. An individual mentor for each new coach Past failures and frustrations Low levels of skill and capability Lack of experience and understanding from NGB’s Tutors Transport Trust www.sportstructures.com

Workshop Outcomes Describe the profile of coaches in areas of deprivation Identify how to recruit potential coaches from deprived / disadvantaged communities Create a coach development model for your organisation Explore methods to measure success Plan for a broader coach workforce www.sportstructures.com

Questions? www.sportstructures.com