Social Media Advertising Perdido Key Chamber –

Twitter Advertising Formats & Objectives Website Clicks Followers Engagement Mobile App Promotion All ads are sold based upon objective and most are CPC based. Confidential. August 2016

Twitter Advertising Targeting Location Demographics Devices & Carriers Country State Regions Metro Postal Codes Demographics Gender Languages Devices & Carriers iOS, Android, Blackberry, Desktop/Laptop, Other Carriers like Verizon, AT&T, Sprint, T-Mobile Keywords Phrases or keywords like hiking, dogs, volunteer, etc Followers Target people who have already liked your client’s account or other accounts. Interests Automotive, Beauty, Books, Business, Careers, Education, Events, Family, Gaming, Life Stages, Pets, Finance, Science, Sports, Style, Technology, Travel and more. TV Targeting Target specific shows at any time during your campaign even during or immediately following a new telecast. Confidential. August 2016

LinkedIn Advertising Formats & Objectives Native (Sponsored Content) Ads Text Ads (Right Column Only) Confidential. August 2016

LinkedIn Advertising Targeting Location Companies People Education Country State City Town Companies Name Industry Size People Job title Job functions Job seniority Education Fields of study Schools Degrees Skills Years of Experience Member Info Groups Gender Age Confidential. August 2016

Facebook Advertising Confidential. August 2016

Facebook Advertising Formats & Objectives Page Post Engagement Page Likes Clicks to Website Website Conversions App Installs App Engagements Event Responses Offer Claims Video Views Local Awareness Slideshows Carousel Ads Lead Ads Confidential. August 2016

Facebook Advertising Engagement Campaign Page Likes Campaign Clicks to Website Campaign Confidential. August 2016

Facebook boost vs Facebook Ads Key takeouts Decide on the goal of your Facebook advertising before you get started – this will affect the type of advertising used If you want a simple way for your post to be seen and engaged with by more of your audience, you should try boosting it If you are looking for advanced targeting and customization, Facebook ads are the way to go Confidential. August 2016

Facebook & Instagram Advertising Targeting Location Country City DMA Zip (Limit 15 zip codes) Street Addresses Demographics Age brackets Men, women or both Relationship statuses Parents of certain age groups Schools they attended Interests Reach your audience based on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience Behaviors Reach people based on their purchase behaviors, device usage and more. Connections Target people who have already liked your client’s page or other pages. Even friends of those who liked your client’s page. Custom Audiences Provide your client’s phone numbers or email addresses to match-back. Created Lookalike Audiences based upon client’s own contacts with people who share the same traits. Confidential. August 2016

. Facebook boost vs Facebook Ads What is a boosted post? A boosted post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on the businesses’ page. Using Fancies Flower’s Mothers’ Day post as an example below, you can see there is a ‘boost post’ option in the bottom right hand corner. Once this is clicked and the boost is approved by Facebook, more people will see this particular post in their news feed. . The post on its own would only reach a very small portion of your current audience which could be as little as 1%! Boosting the post allows you to ensure a much larger audience of your choice sees the post in their news feed. Boosted posts are typically used when the goal is to achieve audience engagement such as post likes, shares and comments Confidential. August 2016

Facebook boost vs Facebook Ads What are Facebook Ads? Facebook ads are a more advanced way to advertise on Facebook and will require a Facebook ad manager account. Facebook ads offer the greatest number of options for advertisers and the type of ad you choose to use will depend on what the goal of your campaign is.  These options include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness. Another benefit to running ads over boosted posts is the ability to add an optional call to action button promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’ to name a few. As you can see below, there is an example of a Boosted Post Ad and a Right Hand Side Ad for Fancies Flowers. Within the Facebook ad console you will also find a boost post option. This often confuses people as it isn’t immediately clear that there is a difference between boosting a post from the page or the ad console. While boosting a post either way will look the same to your audience, boosting posts through the ad manager is a step up from what you can do directly from your business page. Confidential. August 2016

Facebook boost vs Facebook Ads Boost Facebook Ad Confidential. August 2016

Facebook boost vs Facebook Ads The main difference for advertisers is that boosted post ads have more targeting, which you can see in the quick reference guide at the end of this post, as well as the ability to create it from scratch in the ad console and not have it displayed on the Facebook page as a post Confidential. August 2016

What do I need to place a campaign?

Facebook & Instagram Advertising DO THIS! NOT THIS Sell the campaign based upon objective Sell all campaigns on CPM Ensure that graphics have less than 20% text, better yet, no text at all. Put a logo within the image Call to action in every ad Provide vague details in quotes Video campaigns are :15 seconds, :30 at most. Use videos longer than :30 seconds Confidential. August 2016

Social Media Advertising Reporting will be done at the end of each campaign. Confidential. August 2016

Geo Fencing Geo Cookies FTA Datasphere- All in One Things that are new Confidential. August 2016

Questions?